Marketing Analyst Job in Walnut Creek, California US
Primary Duties:
- Generates and maintains marketing mail files.
- Applies technical analyses to efficiently check the quality of the files.
- Manages and ensures the success of campaign generation process, supports and administers analytic, research or campaign management applications.
- Work with program managers to execute the campaign specifications.
- Supports ongoing business analysis through the programming and production of standard reports or back-end marketing campaign analysis.
- Under direction, works in an office environment sitting at a desk, table or computer workstation for long periods of time.
- May travel by car, plane or other form of transportation to attend business meetings or conferences.
- Approximately 50-80 percent of time spent on the job involves the use of a personal computer.
Knowledge, Skills Abilities
Required:
- Knowledge of marketing analytic disciplines including Customer Research, Customer Data Analysis and Database Marketing.
- Solid teamwork skills and working under tight deadlines
- Knowledge of marketing principles, concepts, techniques and applications
- Written, visual and interpersonal communication skills, including proofreading and editing
- Strong mathematical skills, analytical/research skills Knowledge of analytic or campaign management software
- Strong SAS skills and knowledge
- Bachelor's degree in applicable field (BA/BS degree in business, statistics, computer science or related discipline)
- 3- 5 years DM Marketing experience
- 2- 3 years Hands-on experience with analytic or campaign management software is desired
Preferred:
- Advanced degree
