Marketing Business Analyst: e-Marketing (6030-1) Job in Bedford 01730, Massachusetts US
They satisfy critical security, service assurance and regulatory requirements in wireline, cable and wireless networks; and support multiple protocols – SIP, H.323, MGCP/NCS and H.248 – and multiple border points – interconnect, access and data center. Our Products have been selected by over 910 customers in 100 countries and include 48 of the top 50 and 90 of the top 100 service providers in the world; and 8 of the Fortune 25.
Acme Packet, the leader in session border control solutions, enables the delivery of trusted, first class interactive communications-voice, video and multimedia sessions-across IP network borders. Our Net-Net family of session border controllers supports multiple applications in service provider, large enterprise and contact center networks-from VoIP trunking to hosted enterprise and residential services to fixed-mobile convergence.
Responsibilities:
- Responsible for supporting Acme Packet demand generation activities with full range of e-Marketing activities
- Work within Hubspot marketing automation suite, preparing and executing email campaigns, analyzing data within marketing database, analyzing web site performance and informing SEO strategy.
- Integration of social media marketing into demand generation campaigns, coordinating with sales operations on lead management processes, developing tools for analytically measuring return on marketing campaigns, and developing strategies for optimizing demand generation activities.
- Will become expert with e-Marketing best practices and help the broader Acme Packet marketing functions optimize e-Marketing activities.
Experience/Qualifications:
- BS in Marketing, Business, Engineering or other quantitative discipline.
- Must have a demonstrated interest in B2B marketing initiatives.
- Must have had coursework in marketing and statistics
- Strong experience working with both MS Excel and Powerpoint
- Experience working with web/email development tools is preferred.
Please apply directly at:
https://acmepacket.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfojobid=215627company_id=15878jobboardid=24version=1
We are an Equal Opportunity Employer