Marketing Campaign Manager (Analyst)
Who we are:
Retail Banking Services (RBS) are the public face of CommBank, delivering a seamless banking experience for the future to our 10 million + personal and small business customers. We offer market-leading products and services, supported by some of the world's best systems and processes.
Crucial to this success, the Data Driven Marketing team provides operational support and customer intelligence for all direct marketing activities. They leverage customer data to shape marketing campaigns that aim to provide the appropriate messages/ offers to our customers through the right channel, at the right time.
Marketing Campaign Manager:
The Marketing Campaign Manager is responsible for the design, delivery and measurement of Credit Card loyalty campaign activity. More specifically, you will:
- Support product and marketing managers by supplying relevant campaign design and measurement information to support Credit Card loyalty campaign initiatives
- Deliver data extraction, manipulation and analysis of customer and other data from a data warehouse environment, using analytical and data mining tools (SQL/SAS)
- Generate and maintain campaign measurement reports
- Communicate insights to stakeholder group
- Evaluate campaign effectiveness through post campaign analysis
- Implement test and learn principles for campaign optimization
Skills and experience:
- Advanced technical skills in SQL (essential) and SAS (preferred)
- Proven experience in campaign execution and implementation / marketing analytics, focussing on pre and post campaign analysis
- Exceptional communication skills with the ability to engage a group of technical and non-technical stakeholders
- Tertiary qualifications in a Business/Statistics/Finance related discipline
What's on offer:
If you're passionate about marketing and analytics and excited by the potential to drive profitable and customer focused marketing campaigns, then this is definitely for you. In addition to a competitive salary and bonus, we can offer discounted products and services, great new state-of-the-art offices in Darling Harbour and countless opportunities for career progression in this booming business unit.
Advertised:
24 Jul 2013 Aus. Eastern Standard Time
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