Marketing Communications Manager Job in Columbia, South Carolina US
The Marketing Communications Manager will be working in the Marketing
Communications department to effectively promote company products and services and
create leads for the direct and indirect sales force. You will be responsible for managing vendor rekationships with an advertising agency and a public relations firm. This position involves the following
duties:
1. Public Relations
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Implement public relations and communication plan and campaigns
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Manage a comprehensive public relations program including pitching to local and
national media
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Develop and sustain contacts with local, national, and trade media delegates
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Build strong relationships with conference organizers and influencers to promote
company at industry events
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Research, pitch, secure, and manage speaking opportunities at industry events,
nationally, regionally, and in vertical markets.
•
Research, write, and edit press releases, e-newsletters, brochures, and video
scripts
•
Research and analyze coverage, and make recommendations on how to
increase results by adapting PR programs.
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Represent the organization to external constituencies: media, service agencies,
customers.
2. Marketing Communications
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Focus on closed-loop, integrated, inbound and outbound marketing campaigns
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Experience creating messaging for social media channels – including
WordPress, Facebook, LinkedIn and Twitter – and an understanding of how to
build a community of followers across channels
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Prepare and manage web content, social media messages, and online
promotions
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Assist in the development of social media schedule for corporate blog and help
manage all internal blog contributors.
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Provide project management oversight and collaborate with internal and external
service providers.
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Assist with creating advertising materials/campaigns to effectively represent the
company's products and services to customers, prospects, and channel partners.
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Research and write customer success stories and testimonials
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Continuously monitor and analyze campaign results and adjust activities for
improved ROI
3. Lead Management and Demand Generation
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Define demand targets, pipeline contribution, budget, and campaign metrics
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Oversee lead-generation activities for industry trade shows and track results
using company’s CRM (Salesforce.com)
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Author “top of funnel” content for inbound marketing campaigns
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Continuously evaluate communication, campaign, and lead-generation
POSITION REQUIREMENTS
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Excellent written and verbal communication skills.
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Self-motivated with the ability to work well both in groups and independently.
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Positive, customer-centric, diligent, and attentive to detail
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Able to work effectively across company teams, and execute on projects and
initiatives
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Ability to work under deadline pressure and extra hours if needed on
assignments.
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A can-do attitude and desire to learn and grow.
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Adhere to company and team values, ethics, and standards.
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Local and domestic travel: 5-10%
EDUCATION/TRAINING
Bachelor’s degree in journalism, communications, marketing, or public relations or
educational/experience equivalent.
EXPERIENCE
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5-7 years of marketing communications experience, preferably in the technology
sector
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At least three years of solid writing and editing experience, preferably with
technology products.
•
Must have demonstrated experience applying Associated Press Style Guidelines
to written materials