Marketing Communications Manager US Transportation & Canada Job in Edgewood 21040, Maryland US
Be part of the team at Smiths Detection, where quality works.
Smiths Detection, a highly successful division of Smiths Group, is doing work that matters to countless individuals worldwide. In addition to complete security solutions encompassing trace detection equipment, x-ray screening systems and other proven and developing technologies, we offer incredible career opportunities.
Specifically, the Marketing Communications Manager - US Transportation Canada:
The Marketing Communications Manager, US Transportation / Canada is responsible for identifying and creating marketing communications and public relations opportunities, driving development, planning and implementation of efforts for the assigned market(s) and region(s). As a key member of the Communications team, this role will Interface with stakeholders from Sales, Product Management, Service, Programs, Government Relations, Technology and Site Heads.
Responsibilities include driving development, planning and implementation of marketing communications initiatives for the US Transportation market as well as serving as a generalist for Canada. The Marketing Communications Manager will utilize various integrated marketing channels including but not limited to: advertising, tradeshows/events, multi media, direct mail, email, print collateral, web and social media. This role requires a close liaison with a retained agency for public relations activities, including management of proactive and reactive media relations, press announcements, press events/conferences, and editorial contributions.
Additional responsibility includes support to product and business lines and internal external communications initiatives, including, but not limited to product upgrades, launches and discontinuations.
SPECIFIC DUTIES, ACTIVITIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
Critical interface between business line members from Sales, Product and Communications teams and a key contributor to the development of marketing strategy, objectives, plans, and budgets for the assigned market and region
Collaboration between all members of the department focusing on teaming activates that leverages related market(s)/regional efforts
Develop, maintain and execute marketing, promotional, advertising campaigns and initiatives to help drive sales, product launches and brand awareness with Regional Head of Marketing Communications and stakeholders
Work with Creative Services team to fulfill design requirements for marketing efforts such as trade show graphics, print collateral, online and photo shoots
Determine tradeshow selections and pre/post show tradeshow promotions and sponsorships and work with events manager to ensure tradeshow presence, product showcase and logistical requirements are delivered on time and on budget
Working with external agency, drive and execute on public relations campaigns including product launches, sales announcements, proactive government relations efforts and press conferences, as well as execute reactive engagement and media response to current events, news, congressional rulings, etc..
Support Product Management with the Product Lifecycle Process, from market uptake activities through to end-of-life-cycle
Liaison with Site Heads relating to Corporate communication objectives
Budget management and reconciliation of regional marketing expenses to assist Regional Head of Marketing Communications in overall budget management
Work with management to define and measure effectiveness of marketing initiatives
Support other initiatives that assist in achieving overall business objectives
Comply with and ensure department compliance with all company, policies and procedures
Comply with all applicable company export control and security regulations
Other duties as required.
Qualifications:
Education/Training:
BS degree or higher in business or marketing
Experience
7+ years marketing, PR or communications experience through various marketing channels, ideally in a transport related department or industry, an airport or similar aviation environment.
Knowledge/Skills:
Preferred knowledge of the aviation or transportation security market preferred.
Advanced computer skills including Excel, Microsoft Word, Outlook and PowerPoint.
Excellent communication and copy writing skills needed as well as fluency in print, DM, multi-media, online,
events management.
Ability to manage a budget.
Can work independently yet within a cross-functional team.
Creative, solutions and results orientated attitude.
Highly detail oriented.
Some travel required.
Language:
English
Smiths Detection offers a competitive salary, exciting opportunities for career advancement and an excellent benefits package that mean you benefit!
Medical/Prescription Drug Plans
Dental Plan Options
Vision Care Plan
Employee Life/ADD Options
Optional Spouse Dependent Life Insurance
Long-Term Short Term Disability
Flexible Spending Account
401 (k) with Company Match
Retirement Account Plan
Paid Time Off
Tuition Reimbursement
Gym-Membership Reimbursement
Employee Assistance Program
Credit Union
Corporate Discount Programs.
For additional detailed information regarding this opportunity and to apply online, please visit the direct link at:
http://www.smithsdetectioncareers.com/na/index.php?p=viewjobjob_id=2556refer=13
www.smithsdetection.com
Must be a US Citizen and eligible for a US DoD Security Clearance. Smiths Detection, is an equal opportunity employer and does not discriminate on the basis of race, color, sex, national origin, religion, age, physical or mental disability, veteran status or any other basis protected by applicable federal, state or local law in the terms or conditions of employment, programs or activities. Individuals with questions regarding this policy or self-identification form are encouraged to contact Human Resources.
