Marketing Consultant

Marketing Consultant - New Product Launch

Job Description: Marketing Consultant Short Description: Operates under general supervision to conceptualize, develop and implement strategic direct marketing campaigns and programs to achieve sales objectives. Complete Description: Position Overview ~Operates under general supervision to develop and implement direct marketing campaigns and programs to achieve sales objectives. ~Leads and manages projects. Facilitates marketing collateral development with third-party vendors/agencies. ~Monitors and analyzes marketing metrics and makes recommendations to improve program performance. ~Supports on-going marketing programs and serves as an internal subject matter expert in specified marketing area(s). Responsibilities 1. Develops and implements direct marketing campaigns and programs for one or more areas of marketing to achieve sales objectives 2. Leads and manages marketing projects, including planning, implementation, risk assessment, budget and status reporting 3. Facilitates marketing collateral development from concept to production in coordination with third-party business partners and agencies 4. Monitors and analyzes metrics and outcomes of marketing programs and makes recommendations to improve performance 5. Collaborates with management and internal and external business partners to support ongoing direct marketing programs Must have experience in direct response marketing, including mail, email and Outbound telemarketing. This includes the development and implementation of all marketing campaigns. An understanding of modeling and use of data in modeling would be very helpful. Strong data analysis skills and financial acumen required as well. This position is needed to assist with new product launches. Competencies +5 years of strong direct marketing experience with a thorough understanding of modeling, segmentations, testing, data and analytics Strong collaboration skills Company Objectives Customer Orientation/Positive Impact Results Orientations/Sense of Urgency Change Mastery Relationship Building/Sensitivity Problem Solving and Decision Making Initiative Education and Experience Requirements Bachelors degree in a related field and 7+ years of direct marketing experience required, or an equivalent combination of education and experience Masters degree preferred Knowledge, Skills, and Abilities Knowledge of direct marketing principles and practices Business writing skills Public-speaking and presentation skills Project management Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) We are an equal employment opportunity employer. You can view all of our jobs online at http://www.appleone.com/?sc=11id=665657 Job Experience: Skill Required / Desired Amount of Experience Bachelor's Degree in related field Required Master's Degree Nice to have Direct Mktg exp. including mail,email and outbound mktg Required 7 Years Microsoft Office Required 7 Years Mark