Marketing Coordinator Job in Newtown 18940, Pennsylvania US

 

CENTRAK OVERVIEW

 

This is an exciting time for our company! We are an eight year young High-Tech Newtown, PA based company that develops and sells Real Time Location Systems (RTLS) to the healthcare market. We track equipment and people in real-time. Our systems are operating today in many world class hospitals such as Mount Sinai NYC and Wake Forest Hospital in North Carolina. CenTrak is a world leader in this space with customers in United States, Europe and Asia including GE Healthcare and 50+ other partners. We are a young, fast growing company with an energetic, fun and casual work environment. Currently, we are seeking a very bright individual that is upbeat, professional, motivated, friendly and dedicated to the opportunity ahead.

 

CenTrak rewards personal excellence in the pursuit of our common goals and is extraordinarily respectful of the individual and of the creative, intellectual and cultural diversity of our team. Our culture has allowed us to attract and retain talented individuals who are driven by a vision of the way we will transform the practice of healthcare.

 

MARKETING COORDINATOR POSITION SUMMARY

CenTrak is seeking a Marketing Coordinator to work directly with the Director of Marketing  supporting our channel sales teams with a focus on collateral, event support, training, white paper development and our web campaign.  Your work will enhance our strategic marketing vision and positioning to ensure our message resonates within the CenTrak target market. 

 

As the Marketing Coordinator, you will work in accordance with and assist in delivering our go-to-market strategies.  You will execute communication plans and launch schedules to emphasize the value proposition of the CenTrak portfolio.  You will also synthesize valuable market intelligence to inform our internal teams about target market trends and needs.

 

This is an outstanding opportunity where you will be exposed to a number of different functional areas and gain experience in a broad range of marketing tactics while benefiting from the strategic oversight and direction of our team.  You will also have the opportunity to gain vertical knowledge in healthcare, technology solutions and software industries.

 

RESPONSIBILITIES

·         Enhancing CenTrak’s message to hospitals and channel partners through webinars, website, speaking engagements and tradeshows

·         Identifying key goals, objectives, or outcomes of the marketing materials

·         Identifying audiences and appropriate media

·         Coordinating the design, production, and writing of marketing material

·         Analyzing effectiveness of marketing materials

·         Managing allocation of resources and budget for producing marketing material

·         Training/educating staff on effective use of marketing materials

·         Maintaining inventory of marketing materials

·         Maintaining and updating website content Measuring return on investment  (ROI) as guided by the Director of Marketing

·         Tracking and monitoring project progress and developing project work plans

·         Identifying and developing relationships with vendors suppliers

 

REQUIREMENTS

·         Bachelor’s Degree preferably in a healthcare related field

·         Two years proven success in a marketing capacity

·         Proven experience in creating and proofing marketing collateral to ensure appropriate image and communication of consistent messaging is in line with strategic objectives

·         Able to develop and coordinate webinars and webinars education series, email blasts and newsletters

·         Experience with basic graphic design terminology, layout and design standards

·         Experience with coordinating company trade shows, speaking engagements, white papers and case studies

·         Tracking and measuring the effectiveness of marketing materials via analytics software

·         Ability to quickly learn our business, marketing materials, and the unique point of difference with our products / services.  

·         Working knowledge of our target market and what motivates them to buy

·         Ability to measure return on investment (ROI); marketing materials, product / service modification(s) using measurement documentation procedures.

·         Strong organizational skills

·         Excellent written and verbal communication skills

·         Proficient working with MS Office Suite Excellent written and verbal communication skills

·         Working knowledge of healthcare, technology solutions, software verticals are a plus

 

CenTrak is rapidly expanding and looking to add dedicated team members. If you are interested in working for an exciting, fast growing company like CenTrak, please submit your resume along with salary expectations to recruiter@centrak.com .