Marketing Exec
QUALIFICATIONS
Creating, implementing and managing a range of inbound and outbound marketing campaigns utilizing email, direct mail, advertising (print and online), SEO, social media and lead nurturing.
• Managing the master campaign calendar
• Implementing best practices for leads database to increase data integrity and market reach
• Creating and maintaining reports that track and measure the success of marketing initiatives
• Recommending improvements to marketing campaigns based on results
• Excellent project planning, scheduling and tracking skills
• High attention to detail
• Minimum 3 years’ experience in marketing within FX Financial Services in Russia
• Fluent Russian and English, preference for Russian as native tongue
• Thorough knowledge of the local FX marketplace
• Self-motivated, creative professional with excellent bilingual writing, presentation and communication skills
• Ability to handle multiple projects simultaneously
• Proven success in creating and executing marketing plans
• Sufficient business experience to understand the customer's business requirements
• Strong interpersonal skills and experience working closely with sales teams
• Good understanding of the need to take different approaches in different regions to improve visibility • Using social media for audience building and engagement • Basic information layout/design skills for driving creation of clear, visually appealing, and compelling emails and landing pages • Experience with CRM and managing customer databases
• Experience of building up case studies approach to marketing
• Methodical and systematic approach to work
• Degree level education
• Ability to work in the UK
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