MARKETING EXECUTIVE Job in Harrogate, Yorkshire Uk
My client are a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to both HR professionals and small businesses. They have a rare vacancy to fill within the marketing department, recruiting for a highly talented and competent marketer. The role requires strong online marketing experience and offers excellent career opportunities.
Executing the marketing strategy by implementing campaigns and being responsible for a portfolio of products.
- Thorough understanding of the web and social media for marketing.
- Producing rolling marketing plans for the assigned product portfolio.
- Clear understanding of customer needs and the competitive environment when devising value propositions.
- Proactively seeking new and improved ways of conducting highly effective and profitable marketing campaigns to achieve set marketing objectives, ensuring compliance with the overall marketing and business strategy.
- Continually researching and testing new online marketing techniques.
- Working closely with the Sales and Editorial teams in defining and communicating user propositions.
- Project management and execution to strict deadlines and set budgets.
- Tracking and reporting on allocated projects and campaigns.
- Using analytics to evaluate success and using this insight to formulate plans.
University degree or equivalent, and/or marketing qualification
- Practical knowledge of the full range of marketing tools and techniques with the focus on online marketing, lead generation and social technology.
- Advanced HTML, database management
- Project management skills
- Excellent communication skills, at all levels - relationships builder
- Results focused
- Initiative, drive, creative flair and flexibility.