Marketing Intelligence Analyst Job in Portsmouth 03801, New Hampshire Us
Responsibilities
Responsibilities:
* Enhance and manage the Retail Services System (RSS) marketing database
* Generate, analyze and maintain direct marketing lists for direct mail,
telemarketing, and e-
mail marketing campaigns
* Manage promo codes and ensure consistency with multiple billing databases
* Track campaign results, report and analyze results
* Help define / enhance CRM system functionality for Retail Services
* Continuous review of predictive model tool to maximize direct mail returns
* Develop analyses, including new predictive models, to determine target
segmentation and
increase returns on marketing investment
* Perform ad hoc analyses to gain insights into markets
* Develop primary research projects including surveys and focus groups to
gather service and
market intelligence
* Formulate and systematically test hypotheses and develop presentations and
reports to
communicate results
* Capture learning in a functional database to enable marketing managers to
quickly gain
insights for future campaign development
* Work closely with Marketing, Operations and Finance to support analytical,
fact-based
decision making
Qualifications
* Experience in direct marketing campaign tracking, reporting, and analysis
* Expertise / certification in SAS/SPSS programming (or equivalent statistical
software program)
* Expertise in database management (preferably working knowledge of SQL)
* Experience in direct marketing
* Experience in campaign list management
* Expertise in statistics, econometrics and predictive modeling
* Experience in report development (SPSS and Cognos preferred)
* Experience in internet analytics
* Experience with marketing intelligence, market research and analysis
* Experience in insurance or financial industry, a plus
* Financial acumen
General Transferable Competencies
* Creative problem solver with very strong analytical skills
* Ability to work collaboratively with internal and external business partners
* Ability to form strategic working relationships with internal and external
customers
* Excellent communications, presentation and writing skills
Education Level
B.S. in analytical field such as statistics, mathematics, operations research
M.B.A or MS a plus
How To Apply
For immediate consideration, please apply online at www.nisource.jobs on or
before December 21st!
Equal Employment Opportunity
NiSource companies are Equal Employment Opportunity (EEO) employers and do not
discriminate in any employer/employee relations based on race, color, religion,
sex, marital status, sexual orientation, national origin, age, disability,
veteran status, or other characteristic protected by law. NiSource companies
require all employees to adhere strictly to this policy.
Benefits
We offer an outstanding total package that includes paid holidays,
vacation, medical/rx drugs, dental, vision, life insurance, and 401(k)