Marketing Manager
Macy's
Overview:
Responsible for managing the marketing strategies and driving focused brand campaigns for MMG Men's Private Brands. Reports to the Marketing Director.
Key Relationships:
MMG: Marketing, Marketing Finance, Visual/Shop, Retail Development, Production/Traffic, Communications, Product/Design Teams up through Director level.
Macy's/MCOM: Merchandise Marketing, Marketing Strategy up through Director level.
Vendor: Media Agency/Advertising Partners, PR Agency up through Director level.
Responsibilities:
Brand Management:
· Assist Marketing Director in the development of three-dimensional marketing strategies that incorporate packaging, in-store presentation, national advertising, public relations, special events, and internal communications for MMG Men's Private Brands.
· Implement strategies by coordinating efforts and leveraging individual talents of cross-functional marketing team; lead weekly marketing team meetings in order to maintain time and action schedule.
· Serve as the authority on each brand's target customer; collaborate with supervisor, Media Planning Analysis on market research projects as needed.
· Drive merchandise review and merchandise turn-in meetings in partnership with Product Teams
· Understand and interpret business plans for each brand; ensure the "big ideas" are fully supported by marketing strategies.
· Create seasonal marketing budget for each brand that is in line with sales plan and opportunities; adhere to plan and identify cost savings.
· Sign off all collateral, including in-store signage, packaging, direct mail, online magazine advertising.
· Manage special projects and partnerships related to FOB.
Media Management:
· Collaborate with media agency and Marketing Planning Analysis Team to identify optimal media mix for each brand; apply results of media effectiveness analysis to inform media plans.
· Evaluate merchandising added-value proposals from media partners and determine best use of merchandising to enhance brand strategy.
Relationship Management:
· Serve as primary liaison between Marketing and Product within MMG; facilitate all project requests from product teams and ensure timely and accurate execution.
· Partner with Product Teams to identify growth opportunities and develop forward-thinking strategies.
· Partner with Macy's Inc. Marketing to review and process co-op change forms for Men's brands
· Collaborate with Macy's Inc. Macys.com Marketing to effectively maximize marketing initiatives
· Partner with Macy's Inc. special event and PR teams to conceive, produce and execute in-store events, promotions and press efforts.
Manage relationship with PR agencies, ensuring maximum exposure for brands in editorial venues and developing unique programs to attract media attention.
Skill Summary:
· Bachelor's degree in a related field; MBA a plus
· 5 year's experience in marketing, advertising and/or retail
· Proven track record of developing effective marketing strategies; Leadership skills, including ability to motivate a team, communicate effectively with others, and establish credibility with senior management
· Strong analytical and organizational skills, detail-oriented, flexible, diplomatic, resourceful, ability to handle prioritize multiple tasks simultaneously
· Proficiency in Microsoft Office; familiarity with FileMaker and Lotus Notes
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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