Marketing Manager
Marketing Manager - Financial Software Vendor - 40 - 65k
Field Marketing Manager required for an Investment Management Software Vendor. This role will be the only UK based marketing role but will operate as part of a global team.
The Field Marketing Manager will work closely with the sales team and collaboratively determine, implement and action market strategies and campaigns to generate leads and increase product awareness. In addition to managing all of the EMEA marketing programmes and campaigns, you will be required to write case studies, press releases, product collateral and presentations.
Responsibilities:
- Develop targeted marketing campaigns and events on a regional basis for prospects, clients, and partners.
- Oversee and contribute to the execution of all departmental activities including: directory listings, public relations, analyst relations, events, trade shows, email/post communication programs, collateral development, EMEA web site content, and all client, partner and prospect communications.
- Oversee campaign tracking in CRM system to determine ROI.
- Ensure company and product messaging is consistent and reflected in all EMEA marketing
- Serve as primary product marketing expert; liaise with sales and product management to determine product collateral and communications needs, work with global marketing team to ensure integrated programs.
- Oversee development and execution of EMEA public relations programs and contribute to writing including case studies, press releases and presentations, etc.
- Manage and enhance firm relationships with industry analysts.
- Manage regional marketing communications budgets.
- Plan and execute EMEA client conference.
- Manage external trade shows and events, measure ROI, develop programs for continual improvement.
- Provide sales support for external distribution channels (Sales Service Partners).
Requirements:
- Minimum 5-10 years marketing experience within the financial software arena
- Experienced in field marketing, campaign and event management, lead generation, public relations, marketing communications.
- Prior experience in field marketing role, working remotely and providing marketing support to local sales team
- Strong ability to multi-task and prioritize activities to deliver on commitments.
- Proven strong organizational, analytical, communication and presentation skills.
- Desire to work in a fast-paced and highly dynamic environment.
- Ability to work autonomously and be self-directed and self-sufficient
- Experienced in managing budgets
- Solid Project / Program Management experience
- Desktop and web site publishing skills a plus
Salary: 40 - 65k depending on experience
Location: City ofLondon, with European travel.
To find out more about Real, please visit us on www.realstaffing.co.uk
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