Marketing Manager- Acquisition recruitment
Citibank brings the strength and expertise of one of the world's largest financial services companies to personal customers in more than 100 countries and 200 cities. By combining local expertise with the strength of Citibank's worldwide consumer banking network, we are able to offer some of the world's leading financial services products.
We are currently recruiting an experienced Marketing Manager, who will be responsible for implementing New To Bank and Xsell acquisition strategy and marketing campaigns. This role will focus on driving acquisition across the Direct Mail, Outbound/Inbound Telemarketing and DRTV channels in order to achieve KPI’s.
Key Responsibilities:
- Support Senior Marketing Manager in developing acquisition strategy for Direct Mail, Outbound/Inbound Telemarketing and DRTV to meet acquisition targets by providing campaign analysis/insights
- Responsible for implementing channel strategy across Direct Mail, Telephone and DRTV channels to meet agreed campaigns KPI
- Responsible for end to end campaign implementation: campaign brief, target segment, approval process, file extraction, and creative/sale script development
- Responsible for managing each campaign’s budget
- Responsible for ensuring all campaigns are executed in time, within budget and in compliance with all internal and external policies, procedures and laws and regulations
- Ensure timely and detailed analysis of results, to drive campaign test strategies and make recommendations to improve channel effectiveness.
- Responsible for identifying opportunities to reduce/optimize marketing dollars
- Identify and recommend process improvements across all areas, including DM, acceptance, and risk, to increase customer satisfaction and business profitability
- Drive credit, risk and acceptance initiatives to expand the eligible universe and achieve approval rate improvements
Skills/ Qualifications:
- Bachelors’ degree, preferably in Business or Marketing
- Minimum 6 years’ experience in marketing — financial services preferred
- Proven record in channel management and end to end campaign execution
- Experience in outbound and inbound telemarketing a plus
- Strong financial acumen required
- Experience in Financial Services/Lending preferred
No contribution goes unnoticed here, so you'll be rewarded with a network of global contacts and the skills and experience to grow your career. Remember, with our world of opportunity, you should never settle for anything less than exactly what you want. To apply please follow the online links. To see what other career opportunities we have available right now, please visit our website www.citi.com.au/careers.