Marketing Manager, Builder & Multi-Family Job in Carmel 46032, Indiana Us
Driven by a 100-year-old tradition of technological innovation, Ingersoll Rand is a global, world-class company which has undergone a major transformation in the last decade. Our people, products, systems and services remain in the forefront of their respective markets and industries in order to enable our customers and employees to create a positive impact in their world. Today's Ingersoll Rand enables customers to create progress – particularly in the areas of safety, comfort and efficiency.
Our people and our family of brands-including Club Car®, Ingersoll Rand®, Schlage®, Thermo King® and Trane®-work together to enhance the quality and comfort of air in homes and buildings, transport and protect food and perishables, secure homes and commercial properties, and increase industrial productivity and efficiency. We are a $13 billion global business with over 50,000 employees committed to sustainable business practices within our company and for our customers.
Marketing Manager, Builder Multi-Family
Ingersoll Rand is uniquely qualified to create and sustain safe, comfortable and efficient environments. Our people and our market leading brands, including Club Car®, Ingersoll Rand®, Schlage®, Thermo King®, and Trane®, work together to inspire progress for our customers. For more information about Ingersoll Rand visit www.ingersollrand.com.
Ingersoll Rand Residential Solutions, a business comprised of well-known brands like Schlage and Trane, delivers safety, comfort and efficiency to homeowners throughout North America. Our quality products, services and solutions include mechanical and electronic locks, heating and air conditioning systems, indoor air quality solutions, advanced controls, portable security systems and remote home management.
The position is responsible for driving strategic growth of the builder/pro and multi-family channel customers through effective planning, marketing program development and execution, and life cycle management. This includes developing an annual marketing plan, demand creation (promotion) plan and flawless launch of product introductions.
Percentage of Travel:25
Min. Yrs. Experience:7
Education Standard:BA/BS
Education Type:College
•Develop and execute annual marketing and demand creation (promotion) plan
•Lead new product introductions efforts within channel including collateral development, communication strategy, merchandizing procurement, training tools and execution
•Responsible for leading and execution of price book and pricing strategy
•Develop builder/dealer loyalty programs
•Develop and manage channel marketing budget and expenses including forecast accuracy
•Drive strategy and execution for merchandizing vision into dealer/builder channels
•Aligns channel marketing communications strategies with brand strategies
•Work closely with sector marketing and branding
•Leads customer-facing enterprise strategic initiatives; representing Residential Solution sector
•Work closely with customer marketing and vertical marketing leaders; expand and grow customer level marketing relationships
•Interpret market and channel macro trends into channel strategies
•Analyze and report progress against campaign goals and ROI
•Evaluates current product mix and makes recommendations based on meetings with customer and evaluation of the competitive set
•Makes strategic recommendations and drive business case development for growth initiatives including product /solution gaps, demand creation and/or program development
•Work closely with Product Marketing Manager to support ongoing priorities, including product presentations, trade shows, research and competitive intelligence
•Monitor and analyze competitive activities within channel(s) including price, promotion, new products or merchandizing
•Identify and support new areas of market opportunity / channel expansion
•Serve on strategic business initiative(s) as determined by manager
•Works with web team on builder / multi-family content and strategy
•Maintain and develop Residential literature portfolio and execution of literature program
•Develop and maintain Trade Show booth presentation materials
•Work with Product Marketing teams to ensure timely and relevant communications to Field Sellers on product and program initiatives
•Develop and execute effective Builder Partnership Program
•Develop effective product image library
•Develop and work with appropriate stakeholders on a field communication and training strategy
•Develop and coordinate software Plan-o-gram Program
If you share our passion for inspiring progress—for bringing about bold shifts in how people, economies and societies operate—then you belong with Ingersoll Rand. Progress begins with you.
Ingersoll Rand provides a benchmark competitive benefits and compensation package, including a tuition reimbursement program highly competitive 401(k) benefits, and a friendly and rewarding work environment.
Ingersoll Rand is committed to a diverse workforce and is an Equal Opportunity Employer.
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