Marketing Manager – Funds Distribution recruitment
The role-holder will be adept at originating content for materials on the products/ services and as a whole, positioning them based on very strong understanding of investments and asset management. He or she also ensures that all activities undertaken consider the impact on existing marketing collateral, events and other activities of the business lines and the wider business to facilitate alignment. The role-holder also has involvement in intra-regional and global projects as opportunities arise.
Main Tasks and Responsibilities
Draft, edit, proof-read, update and ensure compliance of content for marketing materials including sales flyers, more in-depth investment-process documents, brochures, micro-sites, conference materials and other types of written marketing collateral Support and project-manage well-structured marketing plans for both existing products and new product launches using tools across the traditional marketing mix - advertising, events, public relations, publications, presentations, RFP text and multi-media Acquire and build strong investment knowledge and product knowledge with the aim of improving the quality of the marketing materials’ content Represent Marketing as appropriate in regular meetings with sales and other business units; disseminating information and priorities to key stakeholders, and keeping the Head of Sales Marketing informed of other team’s requirements and activities Guide, manage and oversee the execution of the marketing strategy, differentiating approaches to ensure they are appropriate to the different target markets and target client-bases
Qualifications/Work Experience
Relevant experience in the asset management sector; particularly channel marketing in the UK retail/discretionary space Project management experience IMC pass or similar desirable Strong understanding of the different marketing disciplines and their applications Degree calibre