Marketing Manager Job in Bethesda, Maryland US
Growing healthcare association is seeking a dynamic, outgoing marketing manager to retain existing members/customers and expand into new markets. This individual will be responsible for designing and executing marketing plans from conception through measurement/feedback. The ideal candidate will have experience in cross-channel campaigns leveraging email, direct mail, out-bound calling, online/print advertising, social media as well as segmentation to target the right products to the right customers. Products include membership (institutional and individual), books and education. An outgoing and confident personality will be invaluable as you will work with internal customers (e.g., staff at all levels), represent the organization periodically through exhibiting at conferences, and articulate the value of membership to prospective members. Minimum three years of marketing experience. Development of lead management programs and/or international marketing experience is a plus.
Interested candidates should apply online at https://home2.eease.com/recruit/?id=2009792 or send their resume along with a cover letter that explains why you are perfect for this position and your salary requirements to jobs@aabb.org