Marketing Manager Job in Irvine 92614, California US

Summary:  World Poker Tour (WPT) is seeking a new Marketing Manager to work directly with the Vice President of Marketing. Position requires creative thinking, attention to detail and strong work ethic. Duties include, but are not limited to, managing WPT's extensive marketing and PR activities as well as providing administrative support. Applicant must be a strong writer with experience in Marketing and a strong familiarity with poker. To be successful in this role, the applicant will need exceptional organizational skills, a proactive attitude and a dedication to detail and excellence. 

Responsibilities:  

Marketing/Licensing 

•     Work closely with WPT TV production and on-air talent to promote show, licensees and all marketing initiatives 

•     Review monthly issue of WPT Poker Magazine + provide WPT content 

•     Maintain and update style guide; distribute style guide to partners and licensees 

•     Copywriting for various marketing and corporate projects 

•     Design, review and approve all marketing and licensing collateral 

•     Field general marketing inquiries 

•     Miscellaneous marketing/sales follow-up as needed 

•     Monitor, review and report on all marketing activity and results 

•     Coordinate and fulfil donations, trades, and prize fulfilment for charities and sweepstakes partners 

•     Communicate directly with poker press 

•     Provide on-site event assistance when required 

•     Coordinate WPT footage requests 

•     Distribute show and clips to media 

•     Assist with initial research on potential licensing and new business opportunities 

•     Integrate, leverage and promote WPT licensees

 PR
•     Write and distribute WPT press releases
•     Coordinate on-site event photography
•     Provide WPT photography to media and PR team 
•     Draft corporate responses for various PR-related interviews 
•     Manage press credentials and media distribution lists 
•     Copywrite for PR-related projects such as bios and company history

 Social Media
•     Optimize WPT Twitter and Facebook accounts
•     Manage WPT Facebook Applications 
•     Oversee Social Media agency and activities 
•     Create viral videos and unique content 
•     Engage and interact with players and WPT TV talent 
•     Manage WPT Blog 
•     Coordinate TV clips for promotional use 

Administrative
•     Process and track all department creative work orders and approval forms 
•     Assist with department purchasing 
•     Manage department budget and accounting 
•     Analyse marketing and licensing-related metrics
•     Aid in coordinating internal and external meetings 
•     Maintain marketing and licensing files, product inventory, and photo libraries 

 Requirements:
•     Bachelors degree in Marketing, Communications, PR, Broadcasting/Journalism or similar program 
•     3+ years related-work experience 
•     Strong knowledge of online, email, print, TV and other digital media marketing 
•     Adobe Photoshop or equivalent knowledge is highly desirable 
•     High proficiency in MS Word, Excel and PowerPoint 
•     Ability to learn quickly and adapt to changing circumstances 
•     Excellent organizational skills 
•     Detail-oriented, ability to multi-task and prioritize  
•     Experience in managing Social Media
•     Excellent verbal and written communication skills 
•     Hard working with a drive to succeed in a fast paced environment

 

Contact:         Submit resume, cover letter and salary requirements.

                          Only successful candidates will be contacted for an interview. 
                          No relocation package available.
                             

About World Poker Tour

World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high stakes poker tournaments. WPT has broadcast globally in over 150 countries and territories and is currently airing the all-new tenth season on FSN in the United States. Season X of WPT is sponsored by ClubWPT.com, a unique online membership site which offers inside access to the WPT as well as a sweepstakes-based poker club and is available in 35 states across the U.S. WPT participates in strategic brand license, partnership and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of bwin.party digital entertainment plc. For more information, go to WorldPokerTour.com.