Marketing Manager Job in New York 10017, New York US
Job Purpose:
Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.
Duties:
* Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
* Obtains market share by developing marketing plans and programs for each product; directing promotional support.
* Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
* Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
* Influences present and future products by determining and evaluating current and future market trends.
* Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
* Maintains research database by identifying and assembling marketing information.
* Provides marketing information by answering questions and requests.
* Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
* Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
* Contributes to team effort by accomplishing related results as needed.
Skills/Qualifications:
-Min 5+ years marketing with a SaaS firm
-Extensive knowledge of the financial services industry
-Preparing annual budgeting
-Extensive digital/email marketing experience