Marketing Manager Job in Strongsville 44149, Ohio US
Marketing Manager
Job Summary:
The Marketing Manager achieves the organization’s business development objectives by researching and developing marketing opportunities and plans in defined market segments.
Essential Functions:
¨ Branding: Build brand, and brand new product lines and programs. Influence communication through distribution system to improve the look and language of the organization in order to create a unified, professional image.
¨ Identify new marketing opportunities: Analyze and define the market for product growth. Identify and develop communications with target markets through multiple marketing channels.
¨ Marketing and Business Planning: Develop marketing plans, business plans, sales strategies, and action plans for identified targets.
¨ Advertising coordination: Create and coordinate advertising, public relations, and special promotions for lead generation, recruiting, and retention (domestic and international).
¨ Special Event Planning: Assist in coordinating conventions, trade shows, sales conferences and meetings (domestic and international).
¨ New Product Development: Research competition and provide recommendations for new product development. Coordinate with all departments to develop and implement new product design, sales, production, and launch strategies.
¨ Measure effectiveness of programs: Track, analyze, and measure results of programs.
¨ Maintains research database: Identify and assemble marketing information.
Responsibilities Include:
¨ Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
¨ Lead, supervise, and evaluate the marketing staff by counseling and disciplining employees; planning, monitoring, and appraising job results.
¨ Member and company representative for the local chapter of the American Marketing Association and the Direct Marketing Association.
Qualifications:
¨ BS in Marketing or equivalent education.
¨ Minimum five years experience in marketing, including consumer products and direct sales experience.
¨ Experience managing and motivating others, with strong team leadership ability.
¨ Strong communication and interpersonal skills.
Compensation
¨ $60-$65K/YR
¨ After 90 days eligible for Medical Benefits and 401K