Marketing Manager recruitment
manager MARKETING - sapient
GLOBAL Markets
At Sapient Global Markets, we are
quite literally on the front line of the biggest issues facing the global
markets leaders today - investment banks, asset management firms, wealth
managers, oil and energy firms, and government and regulatory
agencies. Driving transformation and leading change within these
industries requires big thinkers who bring insight, knowledge, technical acumen
and passion for innovation. What we offer is the opportunity to join a recognized
leader in developing and delivering groundbreaking solutions for today's
dynamic global marketplace and an award-winning culture that fosters growth and
leadership.
As
Manager, Marketing your overall objective will be to assist Director of Marketing
to plan, develop, implement, and measure brand strategies, marketing programs,
and campaigns. Drive consistent brand awareness through external mediums.
PRIMARY RESPONSIBILITIES:
- Develop and execute
strategic and tactical marketing plans for Europe, working with the global
team to identify activities that work across geographies, and flagging
Europe specific topics and activities. - Drive public relations
strategies and tactics for Europe, including press briefings and press
releases - Working with the global
marketing team, develop and maintain European specific messaging and
content, in line with corporate guidelines. - Support content
creation and review, and secure testimonials, case studies and trade
articles. - Drive analyst
relations (AR) strategies and tactics for Europe, including managing and
deepening relations, identifying opportunities to push Sapient's thought
leaders, attaining report coverage/inclusion and measuring/improving AR
program effectiveness. - Develop and execute
marketing and sales communications materials, including sales brochures
and presentations, print advertising and direct marketing. - Develop content for
product collateral and industry thought leadership pieces. - Manage new product and
service rollouts including production of marketing materials and product
demonstrations, as well as coordination of sales training. - Track and review
industry conferences and seminars, recommend participation where
appropriate and schedule/coordinate attendance. - Work with Events
Manager on trade show participation including solidifying messaging,
coordinating required presentations/materials, arranging staff
participation, and manning booth as needed. - Ensure web site
content, updates and routine maintenance is performed on key subjects
relevant to the European market - Track and review
competitive activity and industry trends on on-going basis. - Work with Marketing
Operations to maintain the sales/marketing database of both existing and
potential clients (includes effectively using SalesForce.com). - Identify opportunities
for propagating Sapient Global Markets messages through mediums including
social media, advertising, and industry directories.
REQUIREMENTS:
- Degree in Marketing or
related field. - Prior marketing
experience 5-7 years. - Experience developing
marketing campaigns - Public and analyst
relations experience in capital and commodity markets - Ability to develop and
implement marketing communication plans. - Knowledge of financial
markets and practices. - Excellent
organizational skills, and strong communication and writing skills. - Travel is required.
For
more information, visit
{i}Sapient is a
registered service mark of Sapient Corporation.
Sapient is an Equal Opportunity Employer{/i}
*Reasonable
accommodations may be made to enable individuals with disabilities to perform
the essential functions of this role, which include hearing, speaking, typing,
and occasionally moving and/or lifting up to 15 pounds.