MARKETING MANAGER — Russia/CIS — Global Growth Organisation- GGO — GSAM Marketing recruitment

MARKETING MANAGER - Russia/CIS - Global Growth Organisation- GGO - GSAM Marketing

Location - Moscow

Role Purpose:

Owns the delivery of the sales components of the marketing plans to achieve divisional business objectives in Russia/CIS, enabling sales staff with the required knowledge, skills and tools through effective and consistent communication frameworks. Provides closed loop feedback through quality data capture and customer insight to inform decision making and enhance strategic marketing analysis. GSAM Marketing owns the last mile handshake with customers and ensures efficient channelling of communications to sales teams and direct to customers.

Major Responsibilities and Accountabilities:

Reporting to the Regional Head of GSAM Marketing the role is accountable for the following key deliverables in Russia/CIS:
Execute the sales component of the marketing plan
Act as a point person for marketing activity in the region, responsible for localisation and execution of the marketing plan in territory
Deliver the sales component of the marketing plan including aggregation, co-ordination, resource planning, sales mobilisation and event marketing
Implementation of measurable marketing activities driven by a clearly defined sales and marketing process e.g. support sales in lead management, disposition and conversion rates
Customise the plan and activities for specific channels and accounts - ( i.e. Customise the plan and activities for strategically important accounts - join up for account level and end-user engagement, client internal marketing)
Align and prioritise activities against the available resources in conjunction with SBU and GSM Marketing Management via a regional forum
Provide best practice leadership and execution in event marketing (physical and virtual), in conjunction with the event team
Populate regional marketing scorecard and provide qualitative customer feedback on performance to inform interventions and future marketing program development

Enable the Sales force

Support sales management in lead management - Develop and Introduce strategies to improve lead disposition and conversion rates

Deliver sales generating activities - sales sprints, local sales initiatives, SKOs

Provide specific marketing support, as required, to the RUSSIA/CIS Sales Channel

Ensure Russia/CIS front line have to tools, knowledge and leads to succeed

Drive and inform bi-weekly Focus Hours with the front-line.

Ensure quality data capture and provide sales with insight
Drive the systematic capture of timely, robust and rich customer feedback and data across all channels in the region
Develop strong local relationships with relevant market and customer contacts to inform and support marketing programs and SBU insight.
Provide local insight into markets and competitors, and input to Trust, based on local client and front-line engagement
Identify and propose Segment or cross Segment 'from the ground' opportunities.
Assist with running of CAB program as appropriate, including recruitment of members from Russia/CIS

Scope and Impact

This role covers Russia and the CIS (Commonwealth of Independent States). Initially it is primarily focused on the Finance and Risk business, but the role may expand to cover other Thomson Reuters Business Units. The role influences operational sales performance, GSAM revenue and customer retention targets in Russia/CIS. It requires high levels of collaboration across the European team and with other Marketing and Division based colleagues.

Key performance indicators to include:
· Sales metrics to help form marketing plan: sales, leads, retention etc
· Revenue and retention targets (in territory) as appropriate
· Agreed lead disposition rates and/or direct revenue generation from activities

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, intellectual property and scientific, healthcare, and media markets, powered by the world's most trusted news organization.

Skills

Technical / Professional Skills Competencies

· Highly collaborative individual with proven ability to work well in a matrix and effectively manage across boundaries

· Ability to bring innovation and freshness to our marketing execution
· Native or excellent Russian a must
· Educated to degree level - marketing or commercial specialisation an advantage
Relationships: Internal / External

Professional Experience

Proven experience in a marketing role within the financial services industry. Material experience in delivering marketing services and sales enablement to sales staff. Working with a global team. Experience and understanding of driving return on investment for marketing expenditures. Comfortable working in a fast-paced, matrix structure.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 55,000 colleagues in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Thomson Reuters is an Equal Employment Opportunity/Affirmative Action Employer.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.