Marketing Manager Russia/CIS recruitment
Role Purpose:
- Develop the vision of the TR business as the key global provider of market and professional information through cutting age technology solutions. Tailor market outreach programs compatible with the image and coordinate its implementation.
- Own the delivery of the sales components of the marketing plans to achieve divisional business objectives in Russia/CIS, enabling sales staff with the required knowledge, skills and tools through effective and consistent communication frameworks.
- Provide closed loop feedback through quality data capture and customer insight to inform decision making and enhance strategic marketing analysis. Own the last mile handshake with customers and ensure efficient channelling of communications to sales teams and direct to customers.
Major Responsibilities and Accountabilities
- Provide an advice to senior management on the areas where TR businesses should be present (information, technology, media, events, charity, etc):
- Discover thought leaders (global and local) for TR to be associated with in professional information/media, information technology and various businesses represented by TR clientele.
- Create an outreach program for TR business through partnering with reputable trade associations, universities, think-tanks and research centres, media, corporations, financial institutions, government organizations.
- Create media outreach program for commercial staff, selecting highly eloquent speakers among them and promoting their presentations and publications in the local and international media. Organise media training for the speakers and public presenters.
- Be on top of all the new developments in high-tech information technology business, social networking, crowd-sourcing and other related domains. Be a visible member of the relevant professional communities.
- Explore opportunities for synergy among existing TR businesses and identify new businesses TR should be in the future.
- Create a viable concept of TR show room; support its practical implementation and effective usage.
- Be able to liaise with all the segments within TR and coordinate marketing projects involving support and contributions from various parts of the business. Build and manage a small team of marketing specialists.
Execute the sales component of the marketing plan
- Act as a point person for marketing activity in the region, responsible for localisation and execution of the marketing plan in territory
- Deliver the sales component of the marketing plan including aggregation, co-ordination, resource planning, sales mobilisation and event marketing
- Implement of measurable marketing activities driven by a clearly defined sales and marketing process e.g. support sales in lead management, disposition and conversion rates
- Customise the plan and activities for specific channels and accounts - ( i.e. Customise the plan and activities for strategically important accounts - join up for account level and end-user engagement, client internal marketing)
- Provide senior management with the advice on the resources needed to fulfil marketing plan. Align and prioritise activities against the available resources.
- Provide best practice leadership and execution in event marketing (physical and virtual), in conjunction with the event team
- Provide qualitative customer feedback on performance to inform interventions and future marketing program development
Enable the Sales force:
- Support sales management in lead management - Develop and Introduce strategies to improve lead disposition and conversion rates
- Deliver sales generating activities - sales sprints, local sales initiatives, SKOs
- Provide specific marketing support, as required, to the RUSSIA/CIS Sales Channel
- Ensure Russia/CIS front line have to tools, knowledge and leads to succeed
- Drive and inform bi-weekly Focus Hours with the front-line.
Ensure quality data capture and provide sales with insight:
- Drive the systematic capture of timely, robust and rich customer feedback and data across all channels in the region
- Develop strong local relationships with relevant market and customer contacts to inform and support marketing programs and SBU insight.
- Provide local insight into markets and competitors, and input to Trust, based on local client and front-line engagement
- Identify and propose Segment or cross Segment 'from the ground' opportunities.
- Assist with running of CAB program as appropriate, including recruitment of members from Russia/CIS
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Technical / Professional Skills Competencies
- Marketing/Strategy thought leader with strong customer-facing network and profile.
- Knowledge of sales channels, enablement and best practice
- Must exhibit perspective and understanding of how marketing can benefit Thomson Reuters in order to set industry and business precedents and stay ahead of the competition.
- Knowledge of information technology and customer segments.
- Highly collaborative individual with proven ability to work well in a matrix and effectively manage across boundaries
- Proven ability in strategically using customer knowledge to drive Marketing activities.
- Proven ability to deliver marketing plans that enable new sales, customer satisfaction and retention.
- Excellent communication and influencing skills
- Ability to bring innovation and freshness to our marketing execution
- Native or excellent Russian and fluent English a must
- Educated to degree level - information technology, finance, marketing or commercial specialisation an advantage
Professional Experience Proven experience in a strategy development, marketing role within the high-tech information technology and/or financial services industries. Material experience in delivering marketing services and sales enablement to sales staff. Working with a global team. Experience and understanding of driving return on investment for marketing expenditures. Comfortable working in a fast-paced, matrix structure. At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Thomson Reuters is an Equal Employment Opportunity/Affirmative Action Employer.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com