Marketing Manager – Wealth Management Job recruitment
Marketing Manager - Wealth Management (Job Number: 1201294)
BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available at www.bnymellon.com.
Serving individuals and families as well as family offices, planned giving programs, endowments, foundations and other institutions, BNY Mellon Wealth Management offers exceptional resources, deep experience and highly skilled people to provide customized wealth management solutions. BNY Mellon Wealth Management is a leading wealth manager with offices throughout the U.S. and in Canada, Hong Kong, the U.K. and Cayman Islands.
Description
An integral member of the business team assessing the branding, marketing, and communications needs of BNY Mellon Wealth Management. Responsible for initialing and coordinating activities to achieve strategic marketing objectives for a specific business unit which is national in scope. Lead contributor to the development, implementation, and effectiveness tracking of tactical marketing plans. In coordination with other Wealth Management marketing managers, sales management and personnel, corporate resources, and industry consultants, develops and executes plans to deliver consistent Wealth Management brand messages to maximize cross-sell and client/intermediary relationships. May manage and develop staff.
Qualifications
Minimum 7 years of successful product/marketing support experience in a major corporation, within the financial services industry. Minimum 5 years of proven project and personnel management in a fast-paced, highly visible environment. Expert knowledge of the marketplace, products/services, sales process, operations, business objectives and regulatory/competitive environment for the Wealth Management business unit the manager supports. Ability to analyze highly technical financial needs, products and processes, and exceptional organization and communication skills to develop/implement client-driven marketing programs which effectively enhance awareness of Wealth Management, maximize qualified lead generation/sales, support client satisfaction objectives. College degree required, as is active participation in marketing and industry organizations. Advanced degree preferred.
BNY Mellon Wealth Management is among the nation's leading wealth managers, providing investment management, wealth and estate planning, and private banking services to individuals and families, family offices, charitable gift programs, and endowments and foundations. Its Marketing group is responsible for branding, communications and all other marketing programs to support BNY Mellon Wealth Management's growth, client service and business goals.
Primary Location: United States-USA-MA-Boston
Internal Jobcode: 00911
Job: Wealth Management
Organization: WEALTH MGMT COO/SVC DEL/ADMIN-HR10584