Marketing / Product Senior Manager Job in Warsaw, Indiana US
Job Summary
Responsible for directing the development and execution of comprehensive marketing plans, programs, and budgets to meet company sales profit objectives and optimize market opportunities.
Principal Duties Responsibilities
-Oversee the formulation of marketing strategies and tactical execution including pricing, selection or market segments for special emphasis, promotional and advertising support of sales, and specifying the necessary product characteristics.
-Directs regular review of markets and products to identify promising opportunities for creating separate product businesses and specialized professional areas.
-Direct the development and recommend implementation of specific market penetration and commercial marketing techniques and provide the technical and functional support as the company develops its overall marketing strategy.
-Direct preparation and execution of presence at national and local conferences.
-Prepares long range, annual, quarterly, and monthly forecasts for each product line. Analyzes and reviews forecasts variances and recommends corrective actions to minimize future back orders or potential obsolescence.
-Develops and maintains product line technical expertise and contacts with key surgeons and customers of product responsibility by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information.
-Directs medical education courses including setting the faculty, initiating the topics to be covered, and working with surgeons in presentations to help promote Zimmer product.
-Develops and manages assigned budgets for administration and marketing activities of the products that are assigned to this responsibility. Responsible for maintaining all group expenses within budget.
-Determines list pricing for all products via thorough competitive analysis, market trends, etc.
-Conducts market research activities to analyze and identify market needs and issues.
-Effectively manage, motivate and develop the members of the commercial marketing team.
-Maintain full compliance with Zimmer policies and procedures and the Zimmer Code of Conduct.
Expected Areas of Competence (KSA's)
-Ability to communicate both orally and in written form with a clear and concise manner. Excel at making business presentations.
-Strong analytical skills and outstanding interpersonal skills.
-Ability to lead a team, influences others, and through strong organizational skills handles increasing levels of responsibility.
-Energizes all levels of the organization to deliver on business goals and objectives.
-Be conversant in financial and accounting practices.
-Knowledge of medical device business including the science, products (Zimmer and competitors), research and commercialization process, manufacturing, marketing, and sales; knowledge of orthopaedic market, products within assigned group, surgical process, selling process, regulatory process, development process, and marketing strategies.
-Proficient personal computer skills including Microsoft Office Suite.
Education/Experience Requirements
-BA/BS degree, preferably including formal studies in business.
-Minimum of 7 years of product management experience or sales experience, preferably in healthcare.
-Experience working with traditional marketing concepts, marketing strategies, product promotion, market analysis, and forecasting.
-MBA or work on an MBA is preferred.
-Experience in implantable medical devices is preferred.
-Orthopaedic experience is preferred.
-Experience in both Sales and Commercial Marketing is preferred.
Founded in 1927 and headquartered in Warsaw, Indiana, Zimmer is a worldwide leader in designing, developing, manufacturing and marketing orthopaedic reconstructive, spinal and trauma devices, dental implants, and related surgical products. Zimmer has operations in more than 27 countries around the world and sells products in more than 100 countries. Zimmer's 2010 sales were approximately $4.2 billion. The Company is supported by the efforts of more than 8,000 employees worldwide.
Reconstructive
Zimmer reconstructive orthopaedic implants restore joint function lost due to disease or trauma in joints such as knees, hips, shoulders and elbows. Zimmer Reconstructive represents the largest segment of Zimmer business, with about 80 percent of total Zimmer global sales. Zimmer is a global market leader in both Hip and Knee products, and is emerging as a leading company in Extremities. Zimmer continues to develop the industry's most innovative technologies, including Zimmer Patient Specific Instruments, Trabecular MetalTM Technology, and Zimmer Gender SolutionsTM. Primary Zimmer Reconstructive locations are in Warsaw, Indiana, and in Winterthur, Switzerland.
WARSAW, INDIANA- Home to Zimmer Corporate offices, Manufacturing, Distribution and Research and Development centers, Warsaw is located in north central Indiana about an hour from South Bend or Fort Wayne and three-hours east of downtown Chicago. Warsaw and the surrounding Kosciusko County has a population of about 75,000. Warsaw is known as the "Orthopaedic Capital of the World," with many orthopaedic-related companies in the area, including three of the world's largest. With more than 100 lakes the county is historically known as a major summer resort area.