Marketing recruitment
Title: Marketing
Company description:
Tradeweb is a leading builder and operator of global fixed income and derivatives markets, serving a client network in excess of 2,000 institutional clients and 45 dealers. We run institutional dealer-to-customer and inter-dealer businesses, as well as Tradeweb Retail which provides financial advisors access to the fixed income markets for their clients. The company offers a full range of trading platforms and protocols including electronic, voice, and hybrid trading, as well as integration and market data services.
Tradeweb pioneered electronic trading in the government bond markets in 1998 and is playing a key role today in the evolution of global derivatives, leveraging its technological expertise to expand electronic trading in the new regulatory environment. Tradeweb has become the benchmark for the industry – providing industry-standard pricing, execution, and trade processing services in 22 markets around the world. Tradeweb is majority owned by Thomson Reuters and with investment from 10 leading dealers.
Department description:
The Marketing and Communications department is responsible for the management and positioning of the Tradeweb brand, as well as the development and execution of strategic programs that support the growth of Tradeweb markets and services. The group is responsible for product marketing and sales promotion, public affairs, social media, corporate philanthropy and the company website. Our communications team is responsible for positioning Tradeweb with the media, as well as securing conference participation and other thought leadership opportunities, such as speeches. The department is also responsible for companywide communications.
Description of position:
Electronic trading is evolving fast and the VP will be expected to closely monitor and understand these trends at a high level in order to develop impactful strategies for increasing Tradeweb’s market share in the US. Strong knowledge of the financial markets in which Tradeweb operates is essential for this role. The expansion of Tradeweb’s markets, as well as a growing demand for strategic marketing from the team, necessitates this senior, full-time position. The role demands flexible work hours and the willingness to travel, when required. The list of responsibilities below, while representative, is not exhaustive and the nature of a small team demands an integrated and flexible approach to the job.
Skills:
- Strategic marketing, including analysis of the competitive environment, an understanding of the demographics of the client base and an ability to determine the appropriate positioning of Tradeweb’s services;
- The ability to create innovative marketing campaigns and ideas for Tradeweb, that pinpoint opportunities for expanding sales;
- Knowledge of business-to-business financial services, especially in an eCommerce related (particularly in a multi-country/global) environment;
- Experience identifying appropriate conference and managing tradeshow and event opportunities and leveraging them to the best advantage of the company;
- Experience with digital media;
- Direct marketing exposure, working with business heads. Must be able to develop a brief and engage appropriate expertise to devise programs to meet objectives and assess response;
- Advertising experience – Good understanding of business and financial services trade media, comfortable booking media space, liaising with creative and media agencies
Responsibilities/accountabilities:
a)Brand
You will work closely with the Global Head of Marketing and Communications to develop and implement campaigns to strengthen the firm’s brand position.
b)Product Marketing
You will work with product managers to develop and implement targeted marketing activities that drive transaction volumes, as well as increase the customer base and market penetration of Tradeweb’s markets and services. You will research market opportunities to determine the demand for products and services offered by Tradeweb and its competitors and identify potential new customers. You will help develop pricing strategies with the goal of maximizing Tradeweb’s profits or share of the market while growing customer’s satisfaction.
c)Sales Support
The successful candidate will manage sales support for these markets, including the creation of collateral for all business units. You will work closely with the sales management to coordinate any new product launches or the rollout of key functionality. Manage the creation of custom premiums and other sales promotional concepts to support the overall sales initiative.
d)Internal Communication
You will be expected to devise internal promotions and communications ideas to promote the markets you will be positioning, as well as messaging around these to Tradeweb staff.
e)Maintain and develop the website.
Ensure the site content is up to date. Develop new ideas to improve on existing content. Work with the marketing communications team on implementing new web content. Develop additional social and digital media plans and programs. (i.e., blogs, LinkedIn, twitter, etc.)
f)Campaign management
You will work closely with the Global Head of Marketing and Communications to provide ideas and implement campaigns to support the business goals of the organization. In this capacity, you will be responsible for managing the lifecycle of campaigns, working closely with various business managers – from the initial concept, copy writing, co-ordination with designers, creative oversight, to printing and production. You will be responsible for providing the business justification for new campaigns and expected to deliver all campaigns on time and on budget.
Tradeweb values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.
Tradeweb is proud to be an Equal Employment Opportunity Employer