Marketing & Sales Analyst

Marketing Sales Analyst - CIT RAIL

Job Description
RESPONSIBILITIES:

• Drive overall product management for our internal customer relationship management tool (Salesforce.com) to promote the tool’s usage and effectiveness with our sales force. This includes planning and designing new information elements, reports and dashboards to add to Salesforce.com.
• Update and distribute weekly/monthly trend reports that are used to monitor and communicate industry trends to senior management.
• Provide research and analysis on industries to support investment decisions and strategies. Manage and organize Rail’s research library. Explore new, credible sources of marketing information.
• Develop and maintain innovative website content that enhances the customer’s website experience and promotes CIT Rail’s brand.
• Provide website support to CIT Rail’s customers. Includes managing customer website access, website tutorials and answering general website questions as needed.
• Develop and maintain CIT Rail’s marketing communications strategy. Work with corporate marketing resources to plan advertising, sponsorships, brochures, etc.
• Various sales support activities such as developing presentations for customer meetings and regular transactional reporting.

REQUIREMENTS:

• Undergraduate degree required, Economics, Statistics or Marketing concentration preferred.
• A minimum of 2 years experience performing marketing activities including market research preferred.
• Experience in transportation/rail industry or a graduate degree is a plus.
• Strong business acumen with a record of initiative and impact to organization and function.
• Technologically-savvy with an understanding of digital and traditional marketing techniques. Experience with Salesforce.com or another CRM tool is a plus.
• Strong communication (written and verbal) and problem-solving skills.
• Proficient in MS Office applications (Excel, Power Point, Access).
• Organized with a strong attention to detail.
• Ability to build and maintain functional relationships with others important for getting the job done.

CIT is an Equal Opportunity Employer

Location
Chicago, IL 60606

Start Date:
Thursday, November 10, 2011