Marketing Services Consultant Job in Oakland, California US
Marketing Services Consultant
The Marketing Services Consultant serves as the primary point of contact for a variety of promotional initiatives generated from various business partners. Business partners include Marketing Leadership, Strategic Marketing Consulting, Service Area Managers, Executive Directors, Public Affairs Directors and Area Directors of Account Management (ADAMS). The consultant determines best practice promotional approaches for stated business problems, which may include referral to Strategic Consulting for resolution or participating on a cross-functional team led by a Strategic Consultant. Essential Functions: - Serve as intake advisor for assigned business partners, recommending strategic, programmatic, cost effective solutions for a business problem requiring promotional support by accessing established or newly created tools. - Help Strategic Consulting drive local market and health plan tactical plans through the creation of marketing materials with relevant leaders in both California and ROC areas. - Develop and maintain in-depth knowledge base for best practice marketing communication resources available across multiple marketing functions including advertising, brand creative, product marketing, and strategic consulting. - Proactively leverage existing and new marketing materials to further integrate the marketing communications experience for targeted audiences across channels. - Develop and execute creative briefs in association with end-to-end creative development process, overseeing all aspects of the development and production process, including business partner interfacing. - Develop and manage the marketing communications content, accuracy, and alignment with the strategic direction of a health plan program or medical service. - From a regional base, build relationships of trust and partnership with local market or regional leaders through periodic face to face or phone meetings. - Serve as the marketing communications liaison for third party relationships with external vendors who support both local and regional programs and services. Qualifications: Basic Qualifications: - Bachelor's Degree or equivalent experience. - Minimum 4 years business to business and/or consumer marketing experience in roles with increasing responsibility. - Demonstrated experience in positioning and packaging marketing communications against a designated strategic direction across a range of channels and vehicles. - Demonstrated ability to communicate technical messages and translate them into business-level benefits. - Demonstrated ability to lead professionals and manage others through influence and collaboration. - Experience developing message content and creative concepts from a focused strategy. - Project management skills and experience with a wide range of projects, including some complex. - Strong presentation skills . - Excellent verbal and written communication skills. - Excellent collaboration and facilitation skills. Preferred Qualifications: - Master's Degree + 2 years related experience. - 6 years experience preferred.