Marketing Specialist Job in Chicago 60601, Illinois Us
We are currently looking for a Marketing Specialist – 21320 in Chicago, IL
Position Summary:
The SET Marketing Specialist will join the team responsible for developing and executing forward thinking product marketing communication strategies for Solution Experiences in an exciting and fast paced environment. The position works with managers to create compelling positioning/messaging for new and existing products, translating complex technical solutions into easy to comprehend marketing messages.
Responsibilities:
- Works with the Solution Experience leaders as well as product managers in Apps, Platform and Content teams to collect product information (e.g. roadmap details) and translate consumer-driven requirements into compelling B2B value propositions for horizonalization
- Supports communication plans that are linked to strategy and business objectives for specific Solution Experiences, by applying business understanding and analyzing the impact of marketing on potential business
- Provides project supervision and communication for development of product material for sales teams, including key messages, launch materials, customer presentations, sales toolkits, white papers, product videos, webcasts, events and training materials.
- Brings insightful marketing strategies and ideas to our internal partners
- Works in close partnership with B2B Marketing and Corporate Comms to develop and execute programs to help educate and inspire internal audiences about the full breadth of our offerings across apps, platforms and content
- Develop case studies or white papers to be used for various channels, including media
- Oversee and direct various agencies and drive creative strategy and process
Requirements:
- Bachelor’s Degree; 2-5 years professional experience in a marketing capacity
- Excellent verbal, written and presentation skills
- Curiosity and passion to quickly understand new subjects
- Ability to work cross-functionally
- Broad understanding of marketing, advertising and public relations strategies
- Ability to build wide and useful networks of contacts inside and outside the organization
- Advanced level of proficiency in PowerPoint and Excel
- Willingness to travel
NAVTEQ is an Equal Opportunity/Affirmative Action Employer M/F/D/V
