Marketing Specialist Job in Costa Mesa 92626, California US
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Experian Consumer Direct, part of Experian Group Limited, delivers online credit reports, credit scores and credit monitoring products to consumers all across the United States. Our products promote greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information.
We focus on people - our employees, partners and customers.
Strong relationships are an essential component of our business. We are committed to excellence, and each employee plays a key role in the success of the business. We value our partners and customers and continuously provide innovative, powerful and beneficial products to help support their success.
Our environment is dynamic, fast-paced, challenging and rewarding.
As a leading source for consumer credit products, we are committed to meeting the high expectations we set for ourselves. It is our policy to ensure equal employment opportunities to all persons. If you are looking for a career that provides opportunities to grow both personally and professionally, consider Experian Consumer Direct - a company with a stellar performance record and a vibrant future.
Marketing Specialist
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was US$4.2 billion.
Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.
Experian Consumer Direct is the largest and most widely known of the Experian Interactive companies. Experian Consumer Direct operates several 'white label' web properties for third parties as well as the flagship branded businesses of FreeCreditScore.com, ProtectMyID.com and CreditReport.com and associated 'co-brand' sites like ConsumerInfo.com, CreditScore.com and FreeCreditReport.com.
Position Details:
Seeking an Optimization Analyst to drive data based decision making and optimization through testing and analytics. The ideal candidate will enjoy working with numbers and have contributed to both testing optimization and web analytics programs.
The candidate will support the Online Marketing Group by driving Optimization strategy and tests on our core websites, such as freecreditscore.com, freecreditreport.com, creditreport.com and creditscore.com.
Key Responsibilities
- Drive test plans, launches, and reports on results for online marketing channels. Includes search, partners, and affiliates.
- Own the test launch cycle, including: original test ticket creation, driving creative and development process, setting up and launching tests, and reporting on results to online marketing team.
- Be responsible for creating highly targeted tests within tool, and assist in QA of creative and tracking for accurate results.
- Use basic HTML, CSS, and JavaScript to create offers and code TT campaign recipes.
- Analyze test results and make data driven recommendations based on best practices
- Maintain documentation on all tests including the test plan, results/findings, and actions for monthly report-outs to team and larger company. Assist in creating monthly reports for team
- Provide optimization test plans and guidance that roll up into larger strategy for optimization team and internal partners.
- Work to educate stakeholders on the best practices in relation to their key business requirements
Requirements:
- Moderate to Expert knowledge of Adobe Site Catalyst and Test Target
- 2+ years experience in online marketing and analytics, with strong emphasis on testing
- Experience with JavaScript, CSS and HTML Bachelor's degree a PLUS
- Exceptional organizational, presentation, and communication skills- both verbal and written
- Demonstrated ability to learn quickly, be a team player and be flexible with the fast-paced environment
- Expert knowledge of Microsoft Office, specifically Excel and PPT
