Marketing Specialist Job Job in New York, New York US
Marketing Specialist Job
Every day it?s something new, and at American Express, we see that as an incredible opportunity. At our core, we are a global services company. We connect millions of consumers and businesses around the world. As we process payments, we identify customer preferences and market trends, and then turn this knowledge into real value. Cardmembers get bene?ts, rewards, savings and experiences. Merchants get access to high-spending customers and business-building insights. Our network creates new possibilities for people to pursue their passions and realize their potential. You can too. We are seeking a forward-thinking marketing specialist to support our world-class talent attraction efforts. He/she will develop and implement marketing strategies programs to acquire candidates across digital and social platforms in key international hiring markets. He/she is also responsible for helping execute an internal communications and engagement strategy for deployment of the new talent brand. This role requires a passion for digital media and intense curiosity about the future of how jobseekers look for their next career online. It also commands a flawless project manager who thrives in a fast-paced global hiring environment. The ideal candidate must be fearless in resourcefully engaging and managing agencies and internal and external partners to drive programs forward. He/she must also possess the aptitude to analyze and present break-through analytics on program performance. Key Responsibilities - Work with Global Recruitment Directors and HR business partners to create unique, scalable, digital recruitment marketing programs. - Help develop digital content strategy and distribution plan for segmentation. - Manage and evolve our social recruiting strategy to support segmentation efforts. - Help manage and optimize our Careers Center to support segmentation and improve conversion from visitor to applicant. - Measure performance: utilize recruitment marketing tools and measurement techniques for segmented plans and overall performance. - Form and influence relationships within Global Recruitment, Global HR and the business to successfully design segmented campaigns and ensure internal awareness and buy-in. American Express is an equal opportunity employer. Qualifications This position requires exceptional marketing and strategic thinking skills as well as strong cross-functional influencing and communication skills. The ideal candidate should thrive in a fast-paced environment and have a ?roll up your sleeves? mentality. - Bachelors degree in a communications-related field; Masters preferred - 3-5 years of experience in building executing marketing strategies across multiple channels - Proven record of driving results and innovation in a marketing-related role - Understanding of the digital space ? including social media ? and how it impacts the jobseeker?s recruitment experience - Flawless project manager with solve problems, act decisively and prioritize - Outstanding influencing, matrix management and partner management skills necessary to build strong relationships - Superior leadership skills and ability to mobilize, drive and direct resources across the organization with and without direct reporting lines - Comfort in a fast-paced and rapidly changing environment - Knowledge of Adobe Creative Suite required