Marketing Specialist recruitment
Responsibilities:
• Develop marketing collateral and sales support materials to promote the business, products and capabilities to clients and the broader market community,
oWrite and produce a variety of print and electronic materials, including brochures, product sheets, case studies, internal sell sheets, website descriptions
oCreate and format client-facing sales decks, internal presentations and talking points.
oRecord product demos.
oMaintain and update sales materials on an ongoing basis for consistency.
oWork directly with product specialists and technologists to promote new products and stress features and benefits.
oUpdate public website and internal intranet with relevant product and marketing updates.
• Manage client outreach campaigns
oCreate and coordinate client email and direct mail communications
oDevelop webinars and product training programs, then track and analyze participation and results
oCreate client segment and market-specific user group events and relevant programs
oUse Constant Contact email system and Salesforce to track marketing campaigns
oEdit technical release notes and user reference guides
• Support external corporate communications and public relations initiatives
oManage award and survey publicity and client outreach strategy for Euromoney, FX Week, PL, Global Finance, technology journals
oDraft speeches and talking points for sales and senior management
oDraft press releases
oDevelop article concepts and white papers and edit sponsored publications
oCoordinate product outreach with corporate social media strategy programs (Twitter, LinkedIn)
oLiaise with public relations firm and maintain relationships with media contacts at relevant trade publications (mainly in London)
• Project and Event Management
oConsult with global Sales Managers to evaluate conferences and event strategic objectives and develop creative programs (roundtables, dinners, booths) that generate leads and contribute to pipeline growth.
oLiaise with organizers, contractors and venues to manage logistics for FXall’s external international events program – 35+ global conferences, trade shows and client events a year
oConceive and run client events (such as seminars, workshops, cocktail receptions or client dinners) that position the company as market leaders in the FX trading space
oLiaise with advertising or creative agencies on design, website or interactive projects
• Conduct ongoing reviews of competitor positioning vs. product capabilities
oConduct informal market research to gather business intelligence
oWork with external industry analysts and consultants to identify new business opportunities
oDisseminate internal company updates about relevant market information
Skills / Requirements:
• Strong familiarity and comfort with B2B financial services is required – solid understanding of foreign exchange, trading technology or corporate treasury and asset management client segments preferred.
• Self-starter, comfortable working in a fast-paced and demanding entrepreneurial environment.
• Strong problem-solving skills and hands-on approach to learning about products with an innate understanding of business communications.
• Strong project management and execution skills: thorough follow-through attention to detail.
• Able to work independently and must be comfortable managing multiple project priorities.
• Strong interpersonal skills – able to build relationships throughout the organization and lead teams (often consisting of technology, product management and sales colleagues, as well as senior management).
• Ability work with new technologies, including social media and develop diagrams or explain technology workflows for external and internal materials and communications.
• Strong oral and written communication skills with ability to develop clear messages that promote and differentiate the company’s expertise.
• Proficiency with Windows and MS Office (i.e. Word, PowerPoint, Outlook, Excel) is required.
Highly Desirable:
• Knowledge of the B2B financial marketplace, conference companies and trade publications and advantage
• Strong oral and written communication skills, proofreading ability and comfort using and writing about technology
oAbility to create comprehensive product and presentation summaries (capture screen shots and describe benefits).
oPublic relations experience writing press releases
oFamiliarity designing sales presentation, conducting market research
Education / Work Experience:
• Individuals with a 4 year degree (ideal background will be in English, Journalism, Finance or Communications); MBA desired
• 5-10 years relevant experience, or equivalent