Marketing Strategic Analytics Consultant Job in Burbank, California US
Marketing Strategic Analytics Consultant
Kaiser Permanente is seeking a Marketing Analytics Strategic Consultant for our Marketing Analytics and Statistics team within Direct Marketing. Our team, working closely with Business Line teams, conducts in-depth analysis and research to design and enhance a variety of Acquisition and Retention strategies for Individual and Family, Small Business and Medicare health plan products nationwide across regions. The ideal candidate will be passionate about data analysis, a fast learner with demonstrated intellectual curiosity, highly analytical and able to communicate complex analytics into actionable recommendations. Essential Functions: - Provide analytics to design and to enhance a variety of direct marketing campaigns and retention programs using a wide range of marketing media channels. - Conduct research to identify and to apply cutting edge marketing theories and healthcare industry knowledge that may enhance our direct marketing effectiveness. - Identify data sources internally and externally, extract and compile data for analysis. - Develop and conduct statistical analysis. - Recommend and communicate analytics to Business Line teams with actionable strategies. Qualifications: Basic Qualifications - Bachelor's Degree in quantitative fields required, advanced degree desired. - Minimum of 4 years of quantitative analysis experience analyzing large and complex data. - Thorough knowledge of direct marketing analytics and reporting.Demonstrated experience in manipulating, studying vast amount of data and turning complex data and analytics into business strategies. - Demonstrated experience in conducting advanced statistical analysis and model development. - Excellent research and critical thinking capability. - Excellent communication skills. - Excellent Excel and PowerPoint skills. - Excellent using statistical tools like R, SAS and Stata. Preferred Qualifications - Advanced degree in Economics, Marketing, or Statistics - Minimum 5 years related experience preferred. - Expert using SAS, Excellent using SQL and VBA - Experience in marketing analytics or consulting experience