Marketing Strategist recruitment

The Company
Moody's Analytics helps capital markets and credit risk management professionals worldwide respond to an evolving marketplace with confidence.  The company offers unique tools and best practices for measuring and managing risk through expertise and experience in credit analysis, economic research and financial risk management.  By providing leading-edge software, advisory services, and research, including the proprietary analysis of Moody's Investors Service, Moody's Analytics integrates and customizes its offerings to address specific business challenges. Moody's Analytics is a subsidiary of Moody's Corporation (NYSE: MCO), which reported revenue of $1.8 billion in 2009, employs approximately 4,000 people worldwide and maintains a presence in 26 countries. Additional information about the company is available at www.moodys.com.

Department
The International Strategy Marketing department develops and implements business growth strategies based on robust market need analysis and pro-active recommendations. The team delivers business strategies, marketing planning and execution to capture segment-specific, country-specific and cross-products related opportunities. The department reports to Sales and works closely with the Product development and Customer Services globally.

Responsibilities
•     Understand and track industry trends for the markets covered
•     Market segmentation
•     Building of target lists
•     Create and implement marketing and communication plans
•     Build content marketing strategies
•     Craft marketing material (brochures, e-mail campaigns, etc..)
•     Develop and implement online social networking strategy
•     Manage international websites
•     Develop event promotional strategies
•     Manage marketing partners
•     Track performance of marketing campaigns
•     Develop powerful presentations for both internal and external audiences
•     Project Management and team coordination

Qualifications
Strong academic background, preferably with a Bachelor Degree in Marketing or Economics.

Experience
•     Substantial experience in a related role
•     Experience as a marketing manager
•     Experience of working with sales data and economics, with an understanding of the financial markets
•     Understanding of segmentation methods
•     Experience of implementing marketing plans
•     Experience of creating marketing collateral online/off line
•     Experience of creating e-mail and advertising campaigns
•     Experience with digital social networking

Key Tech and Non-Tech Skills
Technical Skills
•     Fluency in English and German essential, additional European languages beneficial.
•     Advanced knowledge of Excel and Powerpoint.
•     Advanced knowledge of Marketo (or similar marketing automation software)

Non-Technical Skills
•     Pro-active approach with the ability to work autonomously
•     Ability to work under pressure and to tight deadlines
•     Strong attention to detail, highly organised and efficient
•     Good written and verbal communication skills
•     Excellent interpersonal skills
•     The candidate must be comfortable with numbers and demonstrate strong analytical abilities

Equal Employment Opportunity
Moody's Analytics UK Ltd is committed to equal opportunities and diversity in its recruitment practices. We welcome applications from all sections of the community and are dedicated to the fair and equal treatment of potential and existing employees, candidates and clients regardless of sex, marital status, ethnic origin, religion, disability, sexual orientation or age.