Marketing Strategist
The Company
Moody's Analytics, a fast-growing subsidiary of Moody's Corporation, is rapidly expanding its product offerings and global reach. In addition to distributing the credit ratings and proprietary research of Moody's Investors Service, we offer training and consulting services as well as award-winning software that is tuned to our clients' business challenges and powered by sophisticated models. We reach over 4,000 institutions around the globe, putting the best practices of the entire world of credit, economics and financial risk management at our clients' fingertips, helping them compete in an evolving marketplace.
Department
The Corporate Marketing team is responsible for branding, marketing communication, digital marketing, marketing technology, creative and cross-product marketing. The Corporate Marketing team coordinates activities across several distinct business units within Moody's Analytics, working closely with the product management and marketing teams of each business unit that are responsible for the marketing of individual product lines.
Responsibilities
The Role:
We are looking to fill a key role to lead the branding and marketing communication efforts for the Corporate Marketing team. The candidate will be responsible for the positioning of the Moody's Analytics corporate brand and developing its brand equity. In order to fulfil this mission, the candidate needs to develop a thorough understanding of the company strategy, competitive environment and customer needs. The candidate will then apply this understanding in creating, reviewing and coordinating marketing communication content internally and externally across all marketing channels.
Key Responsibilities:
- Research and analyze MA customer segments and competitors as well as the market perception of the MA brand to inform MA's branding strategy, tactics and marketing content
- Monitor, support and guide the use and application of the MA brand in various marketing content across the organization
- Develop and manage various corporate and cross-product marketing content and collateral including:
* Corporate, segment, and regional brochures
* MA.com, Wikipedia and various social media sites
* Corporate and sales presentations
- Lead the MA content marketing strategy
Qualifications
Experience:
- 7 - 9 years of experience in B2B marketing or equivalent
- Responsibility for marketing content/collateral development
- Bachelor's degree required, MBA a plus
- Strategy consulting experience within the financial service industry is a plus
- Business services and software marketing experience a plus
- Knowledge of fixed income markets, lending institutions and risk management is required
Key Tech and Non-Tech Skills
Technical:
- Superior ability to articulate and communicate (written and verbal) the benefits of technical tools and services to audience in the financial services industry
- In-depth knowledge of various content marketing tools and techniques
- Ability to analyze markets, customers and competitors to identify strategic groupings/segments and differentiation in value propositions
Non-Technical:
- Excellent written and verbal communication skills
- Ability to quickly learn and be comfortable with marketing very technical products and services for fixed income, lending and risk management professionals
- Skill to take abstract ideas and craft them into executable plans
- Ability to lead and manage multi-disciplinary project working groups
- Exceptional problem solving capability
- Comfort working with senior executives
This job description is issued as a guideline to assist you in your duties, it is not exhaustive and we would be pleased to discuss any constructive comments you may have. Because of the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasion, be required to undertake additional or other duties within the context of this job description, and according to the needs of the business.
Equal Employment Opportunity
Moody's Corporation is committed to equal opportunities and diversity in its recruitment practices. We welcome applications from all sections of the community and are dedicated to the fair and equal treatment of potential and existing employees, candidates and clients regardless of sex, marital status, ethnic origin, religion, disability, sexual orientation, age or any other characteristic protected by law.
