Media Planner Job in Westborough, Massachusetts Us

Media Planner

Requirements
Scope of Responsibilities
As a member of the Media Services team in America Sales Team- Marketing group, you will ensure alignment between advertising and business strategy to guarantee seamless program execution and optimization. Identify and establish strong relationships with external media partners to better understand print, inserts and online media opportunities that increase the company's customer base, revenue and profits.

Specific Responsibilities

  • Oversee the development, negotiation, implementation and reporting of print efforts (domestic international)

  • Oversee the development, negotiation, implementation, tracking and reporting of inserts efforts (domestic international)

  • Provide Online (Display) planning backup when appropriate

  • Manage external agencies to guarantee successful creation, negotiation and implementation of media plans/buys; as well as maintenance and continual monitoring/optimization of campaign results

  • Keep informed regarding current media industry trends and provide insight

  • Monitor new opportunities and provide POVs

  • Generate media approvals

  • Generate insertion orders to external vendors

    Skills
    Requirements

  • 5+ years of successful media buying/ planning experience (Print Online- Display)
    o Accomplished negotiator
    o Established media contacts
    o Strong analytical and quantitative skills

  • Excellent communication (written and verbal), presentation and organizational skills

  • Proven leadership ability and strong client relationship skills

  • Intimate knowledge of Microsoft Office applications, and Online Media specific tools (DFA-Dart, @plan, etc...)

    Education
    BA/BS required