Mobile Product Manager
About Barclays
Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,500 associates and was named a Top Workplace in Delaware in 2010. For more information please visit www.barclaycardus.com . Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed. The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit. Barclaycard operates in the United States, Europe, Africa and the Middle and Far East. For further information about Barclays, please visit www.barclays.com
Responsibilities
Overall Job Purpose: The Mobile Product Development Manager - Information Monetization will play a key role in executing the strategy for one or more Mobile Product(s) to ensure optimal product definition, successful development, and maximum penetration of target market segment(s). This individual will gain exposure to all stages of the New Product Development/Go To Market cycle including business model development, ideation/concept assessment, consumer research, product definition, usability/launch testing, and management reporting and ongoing maintenance of Mobile Product materials. The individual in this role will develop and look after product roadmaps and features based on team strategy and vision. The vision for Information Monetization includes: -Delivery of compelling IT security and data management -Undertaking direct to consumer marketing, promotion, customer acquisition and relationship management -Delivery of a compelling customer experience in accessing, managing and sharing `user-permitted' personal data This role is inherently cross-functional and will work closely with a number of support functions within BCUS to bring products to market and develop and grow business opportunities for Barclaycard US.
Key Accountabilities: The person filling this position will be responsible for defining the business model, developing the product roadmap and high-level product requirements for for our Mobile Banking Information Monetization products being offered which initially consists of delivery of a compelling customer experience in accessing, managing and sharing 'user-permitted' personal data. This person will be expected to understand the broader payments value chain and have key insights into the mobile payments business. Responsible for working with Business Development and the Strategy and Market Analysis group to identify product opportunities in the marketplace. Then defining the information monetization solution set, delivering high-level requirements to the Marketing New Product Development team, signing off on detailed business requirements and product specifications for both new payment products and enhancements to existing payment products within the Mobile business unit. Define new standard of customer experience in managing and accessing personal data through relevant distribution channels. Responsible for Driving Business Direction -Identify and drive the commercial and product management of the Information Monetization product suite. -Identify, create and agree robust business plans to drive forward the contribution of target products. -Identify and recommend pricing options to drive optimal business results. -Work with relevant stakeholders to ensure product range fulfils customer needs and provides the appropriate level of income generation in the current environment taking into consideration acquisition and retention. -Lead enhancements to existing product and process design. -Evaluate and plan the introduction of new product solutions. -Recommend and deliver appropriate product design and pricing proposals. -Identify and develop new and existing products to ensure the Enabling Commerce Product Suite supports and drives commercial performance. -Responsible for benefits management emanating from product specific business change. -Lead and work with relevant internal and external suppliers to commission, simplify and improve all product related communications. -As the individual with product responsibility, act as the key point of contact for product related issues
Person Specification: Education, Experience, And Skills Required: Experience -Information management and personal data services industry experience -Direct to consumer marketing experience -Highly quantitative and consultative selling skills required. -New Product / Program development, new business start-up and product management experience preferred -Leading and improving the customer experience. -Working in a fast-changing challenging environment across various virtual teams in a matrix environment. Knowledge -Detailed knowledge of the customer proposition, external customer market, competitor products and propositions available to customers. -Knowledge of Technology and the impact of technical developments. -Knowledge of Commerce and Finance including Profit and Loss Accounting and Value Based Management. -Detailed knowledge of business change disciplines. Skills Behaviours -Strong planning, organizing and delivery skills. -Strong market/customer awareness. -Innovative and creative thinking. -Entrepreneurial spirit, speed-to-market focus -Strong stakeholder management skills and the ability to lead and work in a matrix environment. -Highly developed communication and presentation skills at all levels including executive. -Relevant Product Management / Marketing Management / Business Management skills. The above statements reflect the general details considered necessary to decide the principal functions of the job identified, and shall not be construed as a detailed description of all work requirements which may be inherent in the job.
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