Modelling Analyst (ROI) recruitment
Primary Function
- To develop statistical market mix models to interrogate business issues and utilise together with other research sources to build a better understanding of brand dynamics.
- To build recommendations from these results to the organisation both locally in Growth and Manage for Profit markets and centrally to brand directors for regional and global brands
Principal Duties Responsibilities
Interrogation and manipulation of continuous data sources (IRI, TNS, Dunnhumby, LMG) to provide analytic and insight support to brand teams.
- Collection and auditing of other data required for modelling (e.g. media spends, trial programme redemptions, activity costs, economic factors, climatic data, etc).
- Building and interpreting of market mix models, extraction of sales effects, calculation of Return On Investment (ROI), updating of internal databases to record measures made.
- Presentation of results and insightful, commercially actionable recommendations to a wide audience (brand teams, media agencies, consumer and market insights, business intelligence, consumer promotions, category management, sales).
For a full job spec and for a confidential converstaion - please send your CV with contact details thorught the link below