Modelling Analyst (ROI) recruitment

Primary Function

 Principal Duties Responsibilities 

  Interrogation and manipulation of continuous data sources (IRI, TNS, Dunnhumby, LMG) to provide analytic and insight support to brand teams.
-          Collection and auditing of other data required for modelling (e.g. media spends, trial programme redemptions, activity costs, economic factors, climatic data, etc).
-          Building and interpreting of market mix models, extraction of sales effects, calculation of Return On Investment (ROI), updating of internal databases to record measures made.
-          Presentation of results and insightful, commercially actionable recommendations to a wide audience (brand teams, media agencies, consumer and market insights, business intelligence, consumer promotions, category management, sales).
 

For a full job spec and for a confidential converstaion - please send your CV with contact details thorught the link below