Online Aquisition Executive (Fashion retail brand) Job in Bath, South West UK

It’s very exciting time for our client, a well established online high street fashion brand, who are growing their team. They are creating a new position within their e-commerce team and are looking to recruit an Online Acquisition Executive to support their current Acquisition Manager.

You’ll need to have your own transport due to the slightly rural location of their offices on the outskirts of Bath (Wiltshire side). They offer free parking and excellent staff benefits. This position is due to commence May 2012.

Main Purpose of the role:
To support the Online Acquisition Manager in the cost effective acquisition of relevant new customers to the company’s online channels through development and analysis of online marketing.

To take the lead in creating, managing and optimising Paid Search campaigns to deliver cost effective traffic and sales to the company’s online channels, delivering efficiencies and maximising opportunities in this medium.

To support the Online Acquisition Manager and work with external agencies to deliver cost effective campaigns in other online marketing mediums as required, such as Organic Search, Display Advertising, Affiliate marketing, and Social Media.

Key Tasks – Paid Search:

• Create, manage and optimise Paid Search campaigns utilising relevant tools such as Google Adwords, Microsoft Ad centre, Google Analytics and Coremetrics Analytics.
• Assist in the transition of Paid Search accounts from external agency to in-house management.
• Create, maintain and optimise Paid Search campaigns, in consultation with the Online Acquisition Manager.
• Take responsibility for the ongoing maintenance and optimisation of Paid Search campaigns.
• Manage Paid Search budgeted within search engines to CPA targets.
• Keep up to date with and ensure best practice and current Paid Search techniques are followed.
• Provide recommendations for the improvement of Paid Search campaigns.
• Regularly review and take appropriate action on competitor activity.
• Ensuring Paid Search activity is correctly set up and tagged to provide reporting through web analytics.
• Work with the E-commerce Analyst to provide reporting and analysis of Paid Search campaigns.

Key Tasks – Other Online Marketing:

• Work with the Online Acquisition Manager and external suppliers on the implementation and management of SEO strategy.
• Maintain rigorous and detailed reporting on organic traffic and rankings.
• Work with the Online Acquisition Manager on keyword research and on-page optimisation.
• Support the Online Acquisition Manager in all areas of online marketing as required, and manage activity in their absence.
• Support the Online Acquisition Manager in creation of strategies and plans for online marketing.
• Assist in the creation of processes and procedures for the effective management of online marketing activities.
• Assist in the sourcing of any supporting content, design work or web functionality that is required to support online marketing activities.
• Utilise online analytics tools including Coremetrics to report on and analyse key metrics and business KPIs related to online acquisition.
• Develop and nurture good working relationships with external suppliers.
• Produce ad hoc reporting as required.
• Assist Online Acquisition Manager with setting and managing marketing budgets.

Person Specification – skills, personality, experience:

Essential
• Previous experience of managing profitable Paid Search campaigns either in a client-side or agency role.
• Thorough understanding of online marketing techniques and the principles of E-commerce.
• Experience with Online Analytics tools and the principles and measurement of KPIs.
• Excellent organisational and planning skills.
• An understanding of SEO techniques and processes.
• The ability to work to deadlines in a fast paced environment.
• Ability to work independently and as a team player.

Desirable:
• Adwords qualified.
• Experience of using Microsoft ad centre.
• Exposure to the retail or fashion industry.
• An understanding of the fundamentals of HTML.
• Understanding of budgets and ROI.
• Experience of Coremetrics analytics.

Essential IT Skills: Word, Excel, Google Adwords, Outlook
Desirable IT Skills: Powerpoint, Web content management systems, Google Analytics, Coremetrics Analytics, HTML

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