Online Marketing Executive- Customer Journey-Financial Service Job in London, London Uk
Our client, a major player in the UK Financial Services market are creating a new team to manage the customer journey and experience across their distribution channels.
The role will have an online focus and you will be responsible for supporting the Customer Experience Manager to provide a customer centric view for any project or product decision that affects the Multi-Channel Customer experience.
Role
-You will be a subject Matter Expert on projects that affect the business' websites - this covers all brands and product combinations dependant on the project
-Producing and reviewing MI from the website analytics tool to give meaningful and actionable insight on web performance and efficiency
-Attending the relevant brand / product KPI meetings to provide updates on website performance
-Gaining stakeholder buy-in on initiatives that affect the customer and / or their multi-channel experience and managing their expectations throughout the lifecycle of the work
-Being the customer champion and create solutions to ensure that the customer journey is the best it can be working within the constraints of current infrastructure
-Helping with the development and implementation of multi-channel customer experience ensuring that it is aligned to the product and brand strategies, including: screen design, process reviews, usability reviews, testing.
Experience required
-Online marketing experience gained in either a financial services business or major blue chip corporate
-Ideally you will have experience in online user experience (UX) or managing the online customer experience
-Experience of reviewing and improving Online Customer Journeys and working with Story Boards / Process Maps or Wireframes alternatively a keen interest in developing experience in Online Customer Experience/Customer Journey
-Confident to communicate with and influence other business areas.
-Strong project management skills
Please send your cv in the first instance to David Hagan at dhagan@McGregor-Boyall.com