Online Marketing Manager Job in Fortlauderdale 33324, Florida US
Online Advertising/Marketing SEO
International Digital Marketing, Lead Generation and Data Company seeks ambitious Online Marketing pro who will be responsible for PPC, SEO and all web marketing and development of the company’s on-line properties.
Key Responsibilities
The successful candidate will be required to do the following:
- To develop and implement an online marketing strategy, track results and make adjustments where required
- Be responsible for all aspects of campaign management: identifying advertising partners, campaign execution, creative testing and implementation
- Setup, monitor and optimize online advertising, identify actionable opportunities and best practices to improve performance of campaigns and online properties
- Analyze, interpret and monitor website traffic, data and usage trends
- Establish and manage affiliates and affiliate networks
- Devise regular reports and proactively implement changes to improve rankings, lead generation and traffic
- SEO onsite - content creation, content optimization, SEO
- SEO offsite - link building, Micro-site development (SEO friendly content and site design, appropriate external and internal linking and other techniques to improve site rankings)
- Frequently optimize online marketing campaigns for maximum efficiency and effectiveness.
- Analyze market, competition and competitive programs
- Optimize ad and email creative, content and landing pages
- Develop and implement lead generation plans as well as identify and manage resources
- Analyze, report and optimize lead quality and quantity for all online campaigns
- Maximize use of Social media, blogs, video and other promotional vehicles to drive qualifying traffic to our on-line properties
- Extend efforts into local search, email marketing, newsletter and other avenues to promote our brand and expand brand recognition
Required skills and qualities
· Minimum of 4 years of hands-on, successful, verifiable online marketing experience (on-line marketing promotion, online advertising, email, mobile, agency management, SEO, SEM etc.) Please note: if all your experience is in traditional marketing, this job is not for you!
Compensation package includes: Competitive salary, Quarterly and Annual Bonus Incentives, 100% medical, dental and vision coverage, paid holidays, monthly massages and weekly lunches. Casual work environment.SEO