Online Merchandising Campaign Analyst Job in Lake Forest 60045, Illinois Us
Grainger is a global leading broad line supplier of facilities maintenance products serving businesses and institutions. Our 18,000 employees are driven to serve customers and the community in exceptional ways focusing on delivering the highest level of service. The Grainger team works closely with customers to better understand their challenges and provide cost-saving solutions. Grainger's employees serve customers more than 115,000 times every day through multiple channels. As part of a high-performing team, you'll be able to develop your talents, and make a difference. Grainger is a Fortune 500 company and a perennial member of Fortune magazine's Most Admired Companies list.
Online Merchandising Campaign Analyst
Support merchandising by planning and creating online campaigns that improve the search and shopping experience. This role will also maintain product recommendations and product reviews by product category and provide recommendations for improving the experience to eCommerce Product Managers.
This role works closely with cross-functional partners that include account managers, creative teams, brand and product management stakeholders.
# Work with category merchandiser to plan effective merchandising campaigns, leveraging onsite tactics such as home page hero spots, banner ads, category and brand landing pages, etc.
# Coordinate, create assets, and measure onsite campaigns for assigned product categories
# Ensure landing pages follow SEO standards and are up to date and accurate
# Collaborate with product mgmt, copywriters and other team members to resolve content discrepancies
# Work with eMarketing and creative partners to create consistent multi-channel campaigns
# Optimize product recommendations for assigned product categories and provide strategic input to overall product recommendation roadmap
# Maintain and optimize product reviews for assigned product categories and provide strategic input to overall product review roadmap
# Create standards and templates for product and brand landing pages, as well as banner ads
# Optimize processes for content review, creation, execution and reporting
# Recommend landing page and banner ad optimization tactics
BA/BS preferred
2- 5 years experience in Online Merchandising and eMarketing (email/PPC/SEO, etc)
Experience with campaign analytics (Coremetrics preferred)
Experience with campaign optimization methodologies
Experience with web CMS and publishing tools (Endeca Pagebuilder)
Proficient with HTML and web design tools
Understanding of SEO and UX principles for landing page design
Strong interpersonal and communication skills required to interact with e-marketing and business teams
Adept at prioritization and multitasking
Grainger is an equal opportunity employer
