OU Strategic Pricing Manager

The purpose of the Strategic Pricing Manager is to facilitate the delivery of value for the OU through decision making in pricing.

Pricing as a key element of the marketing mix carries with it a strong potential for long-term competitive advantage. It is a critical component of marketing capabilities to assure current and future success of our brands. As a main lever to delivering profit, pricing requires strong focus across the organization at country, regional and global level.

This role is responsible to develop and maintain the strategic pricing vision for our brands that includes embedding pricing frameworks, processes and tool sets. The successful candidate will monitor and measure success against global and regional pricing strategy as well as champion continuous improvement.
Pricing Strategy:
* Deliver the OU pricing strategy in line with global strategy
* Align with Market Space and Brand Managers against regional and local marketing strategies to maximize value
* Create and maintain the pricing implementation program to include ongoing management of pipeline pricing initiatives
* Support profit culture through pricing
* Ensure local SPAs are identified and trained to make certain that all pricing activities are compliant with all local Competition Laws and BP Code of Conduct

Product Pricing
* Recommend price moves and positioning in the region based upon agreed market triggers in order to optimize revenue and margin pool
* Advise on price development for individual products based upon the relationship to the overall Brand portfolio.
* Steer, facilitate and monitor list price setting processes
* Define and monitor the collection of key pricing information including but not limited to competitor intelligence and new market trends
* Lead price elasticity work to define optimal Suggested Consumer Prices
* Support Brand to establish price definitions (e.g. Suggested Consumer Prices, Target Prices to Trade and Net Hard Floors) for existing and new products; then monitor implementation
* Support Sales Directors through the pricing agenda to shape channel strategy and make inroads into new channels
* Lead development of discounting process from list to net then monitor and enforce the agreed policy
* Provide Finance strategic price guidance to aid in the evaluation of existing and new customer deals
* Liaise with the Price Implementation Manager(s) in region on best implementation practices to align with pricing strategy
* Support the delivery of Value-Based Pricing in key markets within the Integrated Pricing Project and roll-out best practices across the Region

Analysis and Control
* Design the Pricing metrics, processes and ways of working with the RLT and lead the consistent deployment at regional and country level
* Design and own the Pricing MI (dashboard) to monitor Pricing KPI's
* Ensure pricing Delegations of Authority reflect current business structure and/or processes and that they are relevant to current marketplace environment
* Develop a framework for managing pricing risk throughout the region to include Pricing Audit reviews, escalation process for resolution and an iterative continuous improvement cycle

Others
* Lead communication and engagement initiatives (incl. trainings) in pricing area in the OU
* Support the sharing and transfer of best practices across the Region and through the Global Pricing Network.
* Bachelor's Degree in Business, Economics, Marketing or Finance
* In-depth business knowledge (minimum 10 years in a CPG organization, Lubricants a plus)
* Experience in Marketing and Sales strategy
* Deep experience in Pricing, ideally both in product and consumer pricing (i.e. sales and marketing)