PPC Executive — London, London

We are looking for a bright, talented and intellectually capable individual for this role working for a leading Leisure Organisation.

Role Responsibilities

·         Assume executive responsibility in developing and maintaining high-class Gaming and Poker PPC campaigns ensuring delivery meets all campaign requirements and KPIs

·         Gaming Poker PPC campaigns day-to-day management/optimization

·         Keyword research around online casino, games and poker

·         Keyword/ad copy/landing page optimization

·         Day-to-day gaming campaigns creation/trafficking/implementation

·         Production of daily/weekly/monthly activity reports

·         Bid management using bid rules and bidding policies

·         Continuous analysis of campaign activity using marketing leading tools: GA, Omniture, Hitwise

·         Working with XML datafeeds to create dynamic campaigns and promotions

·         Work with PPC Manager on Gaming Poker strategies, budgeting and forecasting

·         Collaborating with other acquisition channels to ensure the acquisition strategy is consistent across all channels

·         Close liaison with in-house SEO team to develop holistic Gaming Poker Search Strategies

 

Experience Skills

·         Significant “hands-on” PPC experience with Google, Yahoo! Search Marketing and MSN Search/Bing.

·         Experience managing large monthly budgets (£200k+)

·         Solid knowledge of online toolset – ad-serving, tracking systems, affiliate systems, email tools, and their applications. Knowledge of tracking systems and analytics software is a must

·         Experience working with at least two of the following tools: DoubleClick (DFA DART), Kenshoo, Marin Software, IgnitionOne, Google Analytics, Omniture, MediaPlex, Atlas

·         Experience working across GDN and Facebook CPC ad platform

·         Good knowledge of XML datafeeds, widgets and databases

·         Track record of analyzing PPC issues and opportunities, and providing and implementing recommendations to improve campaigns.

·         Strong analytical / reporting skills with an advanced working knowledge of Microsoft Excel

·         Project management experience having taken projects from inception to completion from a commercial and technical standpoint

Strong communication skills with the ability to be able to communicate effectively with all levels within the business

 

If you fit the above job description please contact Rachel Keane on 01256 314 660

Or email her on rkeane@datatech.org.uk

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes!  If you have a friend or colleague who would be interested in this role, please refer them to us.  For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme

 

June 29, 2007 • Tags: , • Posted in: General