Product Director-Payer Market Job in Saint Louis, Missouri US
The Product Growth Manager will be responsible for the development, innovation and management of the product portfolio for their assigned markets. This position reports directly to the Regional Vice President of Product and Innovation. The position is responsible for understanding the competitive landscape in the assigned geography, including products, pricing, medical economics, brand, and distribution, and executing on the needs of their local markets. The Product Growth Manager is a customer-facing role and will work closely with sales, health plan leadership, and brokers to identify product and growth opportunities, package those opportunities into executable ideas, and drive the development and subsequent product management process.
This position will:
- Cover a distinct geography, where they are expected to understand major competitors, overall customer needs, delivery systems, distribution channels, and the regulatory environment.
- Identify areas where new products will meet the needs of emerging customer bases or the changing needs of existing UHCG customers.
- Gather feedback from health plan and other leadership, sales, brokers, consultants, providers, and industry sources, and turn this feedback into data we can use to evaluate opportunities.
- Prepare product development documents for ideas that receive positive endorsements, for presentation at Growth Committee meetings. Effectively communicate how the proposed product will contribute to growth and profitability in the market or region.
- Responsible for preparing the product specifications, and working with the implementation teams to eliminate ambiguity regarding the details of the product initiative.
- Work with the National Product Development Team(s) to understand how global ideas and emerging technologies can best be implemented in specific markets.
Responsibilities include:
- Drive and execute short-term as well as long-term competitive local growth strategies impacting the business direction of specific health plans.
- Under the direction of the Regional Product Leader, execute the local product portfolios and growth strategies (including identification of risks and opportunities, and problem resolution).
- Primary interface with Local Sales Leadership, multiple business functions and all fully insured business segments (with particular focus on Small Business and Key Accounts) and Product Family leads.
- Primary interface and "source of truth" at the market level to the Product Infrastructure Team, and responsible for technical execution of a product introduction and roll-out.
- Drive specifications and timelines essential to growth and overall roll-out success
- Under the direction of the Regional Product Leader, assimilate and/or incorporate available product, customer and consumer research, field competitive intelligence, and product/sales performance indicators to understand business opportunities and risks as product portfolio(s) are developed and rolled-out.
- Maintenance of existing product portfolio, including evaluation of the need for changes, sunsetting, re-packaging, etc.
- Develop disciplined evaluation process for each health plan and line of business, to ensure products conform to existing market and UHC best practices.
- Propose changes, secure approval from Product, Sales, and Underwriting leadership, and drive the change process through the Implementation team.
- Communication, including training to Sales Leadership, Sales, and distribution channels
- Conduct training sessions to explain all new products and product characteristics/changes
- Prepare materials for the market to explain new products and product changes.
- Participate and periodically present at events where new product initiatives are being covered, including broker seminars and other meetings with distribution channels.
Management Attributes
- Ability to interface, influence and/or deliver at the health plan level, including CEO's, Sales VP's, and Underwriting leadership. Able to work cross- functionally, across the UHCG organization, to successfully develop regional products.
- Ability to provide leadership and direction to cross-functional teams to ensure successful outcomes.
- Excellent interpersonal, leadership and communication skills (written and verbal). Demonstrated ability to present to various audiences, including executive level.
- Consistently demonstrates flexibility and complex problem solving capabilities.
- Excellent planning and organization skills.
- Excellent influencing and negotiation skills when addressing complex situations or issues.
- Ability to set, prioritize and execute strategy and deliverables to achieve goals.
- Demonstrated financial management and budgetary planning skills.
Customer Focused
- Consistently models a customer-focused approach.
- Ability to work strategically and collaboratively with customers and brokers/consultants, as well as across the UHG organization.
Internal Operations Product Knowledge
- Strong ability to navigate and work across multiple internal stakeholders at multiple levels of the organization, including the senior level leadership team.
- Solid knowledge of internal roles/responsibilities and processes.
- Detailed understanding of UnitedHealthcare's products, services and solutions.
- Strong interpersonal and relationship skills.
- Strong problem-solving skills.
- Ability to drive complex solutions from a customer perspective, across the internal organization.
Healthcare Knowledge Base
- In-depth healthcare knowledge and clear communication of industry trends and market-leading strategies.
- Understands and can communicate goals, operating principles, strategies and competitive position of UnitedHealthcare.
- Expertise and experience in strategic product portfolio management and measurement.
- Ability to analyze/measure performance/financial data.
7-10 years successful product development, management, operations and/or strategic marketing experience developing and/or managing multiple products and services (healthcare industry experience strongly preferred).
- Expertise in using competitive intelligence effectively, market research and voice of the customer to drive strategic product plans, including sales forecasting and execution.
- Experience in working directly with customers, consumers and/or broker/consultants to assess requirements and share insights/new developments.
- Strong leadership, communication and negotiations skills.
- Demonstrated success meeting and driving goals/targets-experience working at or with regional leadership.
- BA/BS degree in business, health management or related field.
UnitedHealthcare Employer Individual is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.
When you work with UnitedHealthcare Employer Individual, what you do matters. It's that simple...and it's that challenging.
In providing consumer-oriented health benefit plans to millions of people, our goal is to create higher quality care, lower costs and greater access to health care. Join us and you will be empowered to achieve new levels of excellence and make a profound and personal impact as you contribute to new innovations in a vital and complex system.
Regardless of your role at UnitedHealthcare Employer Individual, the support you feel all around you will enable you to do what you do with energy, integrity, and confidence. So take the first step in what is sure to be a fast paced and highly diversified career.
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.