Product Marketing Associate Job in Allentown, Pennsylvania US
Product Marketing Associate
Do you have a few years of experience in product development/management and marketing? Are you looking for a large, national company who values your success and motivation to grow!? HQ in the Lehigh Valley - this company is seeking to add a driven Product Marketing Associate to their team. Directly reporting to the Director of Marketing, this person will be trained to learn the industry and ultimately advance into a management role. DUTIES: Work with Marketing Director and Senior Marketing Director on all aspects of day-to-day product line management, including planning, analysis, promotion, sales support and product development Examine bookings and sales; interpret segmentation, geographical, channel and component mix structure for product decisions. Assist in the development and execution of product line plans to meet growth and profitability targets Develop and maintain marketing materials, including price lists, product brochures, web site content, training materials and competitive comparisons Provide day-to-day product line knowledge and support for sales and customer service, including project support and product training Work with Operations to identify and implement cost reduction and product line pruning initiatives Support product development projects, including developing the marketing brief, cost targets, timing, pricing and launch plan Will manage and interpret financial numbers (price lists, PL s, etc.) and make sound decisions that relate to profitability. Overnight travel is required (25%) REQUIREMENTS: *Education: BS/BA in Marketing or Business Administration. *2-4 recent years of product management and/or marketing experience (manufacturing/consumer goods industry a plus) *Previous leadership experience. *Experience working with multi-functional groups *Ability to couple sales, marketing, and product knowledge along with the financial side of the field. *Strong written and ver