Product Marketing Manager

Job Description:
Highly successful E-Commerce Business is looking for a results oriented, Product Marketing Manager to support the Product team in marketing, product positioning, pricing and bundling.
This person would own the initiative on gathering analytical data to support both Marketing and Product teams.
More Specifically... Help develop, set and execute the marketing and go-to-market strategy driving revenue across the Companys products Drive the integrated marketing, product positioning, pricing and differentiation strategy, working cross-functionally with Product Management, Sales, Direct Marketing, Partner Marketing, Marketing Communications and PR to market the Companys brand and products
Serve both direct and indirect sales and partner channels in driving revenue Leverage her/his product marketing experience, strong analytic skills and keen understanding of the internet to develop and promote Companys portfolio of products
Manage the marketing of multiple products, create and clearly communicate product messaging and value propositions with key stakeholders
Optimize and iterate todays integrated marketing plan while helping strategize future plans
Enable success of direct and indirect sales teams via assets, activities and collateral in deliverables such as positioning statements, key messages, metrics, customer quotes, competitive analysis, web content, price sheet, case studies, and others relevant marketing materials Identify and monitor new market opportunities and provide supporting data to justify the pursuit of these opportunities
Understand the customer selection/decision criteria and preferences by analyzing Company data Demonstrate a strategic and results-driven perspective for the brand and its products

REQUIREMENTS/QUALIFICATIONS:EDUCATION:Bachelors degree in Marketing (or related field/exp.)
EXPERIENCE:5-7+ years of technology marketing experience, specifically product marketing Marketing online products, software, and/or ecommerce is essential
Background in product marketing at an enterprise software company is highly preferred
Experience and understanding with marketing business-to-business technology products, targeting SMB audiences
Experience working with online products and knowledge product management techniques
PLUSES:Exceptional ability to determine, communicate and champion strategies and vision Strong business/analytical organization and project management skills
Demonstrated ability to drive marketing strategy in a fast-paced, matrixed environment Self-driven, with a positive outlook and ability to motivate resources and peers
Excellent communication skills written, verbal, presentation and interpersonal Highly responsible, self-motivated and able to thrive in an energetic, fast paced environment
Hands-on; completes tasks and dependable with a highly detailed-oriented persona
A cost conscious, proactive leader who can maximize the resources of a high growth enterprise
Passion to excel and enjoys working with creative, fast-paced, entrepreneurs We are an equal employment opportunity employer. You can view all of our jobs online at http://www.appleone.com/?sc=11id=660150