Product Marketing Manager, Amazon Product Ads Job in Seattle, Washington US
Product Marketing Manager, Amazon Product Ads
Amazon Product Ads is looking for a smart, driven and creative Product Marketing Manager. This role will be responsible for managing our program marketing collateral, website content, and promotions to drive advertiser awareness, acquisition, and engagement. You will own the development and optimization of Product Ads marketing emails and landing pages through rigorous A/B testing to maximize conversion. You will also be responsible for growing advertiser engagement and adoption of new features through monthly newsletters, webinars, social media, and messaging within Amazon Seller Central. Product Ads is a strategic start-up business unit with support and interest from business units across the company as well as Amazon?s top management. We are a motivated, collaborative and fun-loving team building a high growth business. We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate, along with the resources required to do so. This role is an opportunity to make a significant impact on the future vision for Amazon.com. Learn more about Product Ads at http://productads.amazon.com Key Responsibilities Deliver on aggressive advertiser acquisition goals through marketing emails, landing page optimization, and messaging on Amazon owned properties, including Amazon.com, AmazonServices.com, and Amazon Seller Central. Develop marketing collateral, emails, and website content. Manage a process of iterative A/B testing to continually improve performance through optimized messaging and targeting. Manage our advertiser communications plan to improve advertiser success, including messaging to help registered advertisers launch (get their ads live), optimize the performance of their ads, adopt new features, and learn about key product enhancements. Improve efficiency and scale through automated communications triggered by advertiser actions (e.g. advertiser has registered, but not yet launched). Partner with other Amazon Services to grow cross-program marketing and identify new opportunities that align with team and company goals. Establish metrics, reporting, processes and benchmarks to measure performance and gather insights on new ideas to test.