Product Marketing Manager- Interactive Whiteboard Products Job in Mahwah 07495, New Jersey Us
About the Job
Under the management of the Director, Product Management - Pro-AV Products, the Product Marketing Manager - Interactive Whiteboard Products is responsible for the development, execution, coordination and deployment of all product related marketing materials from product launch, through product life cycle and end of life, focused specifically on Interactive Whiteboard LCD displays and related their accessories.
- Develop and implement creative marketing materials including: product brochures, specification sheets, web pages (internet and extranet sites), product sales presentations, configuration guides, press releases, use case studies, comparison selling guides, etc. to support the launch and life cycle of each product within the product line, while creating value and competitive differentiation.
- Manage outside agency relationships and internal marketing support relationships in the development, creation and deployment of product collateral materials.
- Define requirements for and lead the creation effort for product sales training working with cross-functional teams within Sharp Electronics Corporation.
- On-going monitoring, tracking, analyzing, and reporting on Sharp Interactive Whiteboard sales, competitive products, pricing and promotions.
- Maintain database and provide analysis of competitive pricing, advertising, promotional activities.
- Assist in the preparation/presentation of special major account presentations.
- Assist with major account support needs (e.g. product tests, product delivery coordination, etc.).
- Support all applicable trade shows and events.
- BA / BS in business or technology field, MBA desired.
- 5-7 years product marketing management or marketing communications experience - interactive whiteboard and/or display products preferred.
- Demonstrated understanding of professional display market.
- Technical marketing background in video display technologies.
- Experience in setting, executing and measuring effectiveness of go-to-market plans, strategies and objectives.
- Ability to analyze internal/external market and sales data to be used for decision-making.
- Excellent writing, oral and presentation skills.
- Excellent PowerPoint and Excel skills.
- Up to 20% travel.
January 26, 2009
• Tags: New Jersey Us, Product Marketing Manager- Interactive Whiteboard Products Job in Mahwah 07495 • Posted in: General