Product Marketing Manager Job in Charlotte, North Carolina US
Product Marketing Manager
Looking for Product Marketing Manager with Healthcare, Medical Device or Pharmaceutical Industry experience Requirements: Bachelors degree in marketing, journalism, communication, business administration, or a related field 8+ years prior experience in healthcare marketing, preferably marketing healthcare software or medical device. Marketing / Business development experience into Hospitals Polished presentation and interpersonal skills Ability to work independently Organized self-starter willing to take the initiative to get things done and work with all levels of co-workers and outside vendors Experience in marketing through social media channels Knowledge of website content management system (Drupal), customer relationship management systems experience and graphic design applications is preferred Ability to travel up to 25% Responsibilities: Day-to-day sales and marketing Support, assisting with: Lead generation activities Trade show and regional meeting support Website content and updates Messaging and positioning Managing advertising placements Development and facilitation of web-based seminars for sales prospects Development and delivery of web-based client training sessions RFP responses Support and maintenance of a CRM database Development, updates and version control of client training materials Creative abilities ? assist with print and electronic sales and marketing support materials: Sales presentations E-marketing and direct mail campaigns Brochures and collateral Tradeshow graphics and promotional materials Print ads White papers Case studies Client testimonials Media ? work with public relations agent and Vice President of Marketing to: Create press releases and industry articles Leverage social media channels Pitch news stories to appropriate media Create opportunities with targeted media for executive team to submit bylines or be expert sources on feature articles Develop relationships with national media contacts Prepare of media kits Market Research and Client Feedback Conduct market research and solicit client feedback to continually improve the product offering Stay current on industry topics and competitive intelligence Interface with Vice President of Marketing on all project development and execution as needed Local candidates preferred - no relocation assistance Please forward resumes to: tammy.broadnax@kellyservices.com